Article writing for your blog
It all starts with the content. Why? Because in order to make money with a blog you need to have traffic, and quality content is the best traffic generator. Ask 100 bloggers what factors contributed to their success, and I am sure that pretty much all of them will mention the content. In this first chapter we are going to define what is quality content, and list some strategies that you can use to improve the content on your blog.
1. Valuable, Unique and Engaging
Quality content must be valuable, unique and engaging. It must be valuable because people need a reason to visit your blog. This value will have different forms, depending on the type of blog that you have. Readers of an affiliate marketing blog, for example, will get value if the posts keep them informed and up to date with the latest marketing skills and trends. Readers of a humor blog, on the other hand, will get value if the posts entertain them and make them laugh. The important thing is to make sure that your readers will get something in return for the attention they will lend to you.
Quality content must also be unique, else people won’t need to visit your blog to read it. If you start a news blog and simply write about all the stories that appear on the New York Times, for example, you will have a hard time finding readers, because most people will prefer to visit the original source.
Finally, quality content must be engaging. Blogs became immensely popular on the Internet because they transformed monologues into conversations. If you want a popular blog, you need to build a community around it. Practically speaking, this means that you should write with a personal touch, share your opinions where appropriate, ask direct questions to your readers, use their comments as base for your posts and so on.
2. Killer Articles A killer article is nothing more than a post that packs a huge amount of value for potential visitors. Once you publish a killer article, you want people who will come across it to come back for more, everyday. Killer articles are usually long and structured posts,
but that is not necessarily the case. Suppose you have a personal finance blog and you discover a trick that will help people save a lot of money with their phone bills. Writing about this trick, even if with a few words, would be a killer article, because it would be incredibly valuable for potential visitors. Killer articles should be the cornerstone of your content development strategy. Why? Because they generate traffic, attract backlinks and establish your authority inside your niche.
3. Normal Posts
While killer articles are paramount to attracting new visitors and establishing the authority of your blog (in the eyes of both people and search engines), normal posts are the ones that will build a community around the blog, because they allow you to talk directly with the readers and to engage them. Moreover, normal posts will make the content flow more smoothly in your blog. Publishing killer articles every day would consume a huge amount of time,and even if you could do that you would probably be overloading your readers with more information that they could absorb.
So in closing, there are a few tips to make your online blog, the best it can be and start making some money finally. Good Luck and prosper
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