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1. your content is top notch,
2. your traffic is high,
3. your blog is seen as an authority inside its niche,
4. you have a loyal audience, and
5. your design is clean and ready to receive ads.

As this point many people wonder: “Should I avoid all sorts of ads on my blog initially?” The answer is: “It is up you.” Both routes have pros and cons. Starting with no ads keeps your blog cleaner, but once you add them some readers might be disappointed. Starting with ads signals to your readers your intentions and it also lets you experiment with different revenue sources. The drawback is that while your blog is not established the ads might
have a negative impact on the traffic. The important thing, though, is that you focus your energies on the content, networking and promotion.
Build an authority blog first, and then worry about making money with it.

Most bloggers experiment with Google AdSense sooner or later, but very few manage to make substantial money with it. The reason is simple: CPC
ads do not work on every website. You need to meet two basic requirements if you want to make good money with AdSense:

1. Your blog needs to have high traffic (e.g.,
1,000 daily unique visits or more)
2. A good percentage of that traffic must come
from search engines (e.g., 70% or more)

Getting traffic from search engines is essential because those visitors are the ones who most often click on ads. If you meet these two requirements, it will be just a matter of choosing the right AdSense units and positioning them effectively. According to Google itself the most profitable ad units are the 336×280 large rectangle, the 300×250 rectangle and the 160×600 large skyscraper.

As for positioning, you must be willing to hurt the user experience a bit if you want to have a good CTR (click-through rate). This is so because ads
blended with the content perform much better than ads isolated in the sidebar. The best combination is usually the 336×280 unit on top of your posts, right below the headline. If you want something less intrusive, try placing it between the post and the comment section, or try using a 160×600 unit on the sidebar.

Finally, if you don’t want to annoy your loyal visitors with the AdSense units, you can use the Search Ads plugin to display ads only to visitors coming from search engines. If your blog generates a good amount of page views (e.g., 5,000 per day or more), regardless of where
the traffic is coming from, you could experiment with CPM ads. CPM stands for cost per mille, and it is a type of online advertising where advertisers pay for every 1,000 impressions on their ads (in Latin mille means thousand).

As you can see from my article, there is alot that goes into successful blog marketing and making money from google adsense, simply keep working hard and continually test different marketing strategies.