Adi King even has the most successful cottage brand “reputation.”
Because of its inverted triangle of LOGO and Adidas is very similar, and brand names are also quite imitate suspected of Adidas, Adi Wang users to quickly “unauthorized Adidas” as the theme for the endless “Jokes”, not only creative and advertising language of its report as “ridiculous,” the evaluation, but also to “Adidas King” deified as “the peak of the brand universe”, which is an endorser of the lower league players in the United States, but After being friends thanks to Michael Jordan and Kobe Bryant after another, “basketball star.” Wikipedia in Baidu, the on “Adi King” is all the explanation altogether, “spoof” content, completely unable to see it in the end is kind of a brand. As more and more users to the “spoof” movement, “Adi King” fame, the rapid jump red. In the industry, Adi King even has the most successful cottage Chanel Sunglasses brand “reputation.”
Although the existence of Adi Wang was the imitation of marks, but the reporter in the official website View Adi King found that in 2010 the brand had just received, “Quanzhou famous trademarks” and the title of the second session of the 2010 Asian Cup Women’s Volleyball designated recreational sports game brand, and early access to the China Quality Certification Center ISO9001: 2000 quality management system certification. According to industry insiders, a Canton, Adi King products sold around the situation is “quite good”, the stores in major cities throughout the country, sales have already broken billion.
Olympic Sports Houli Dong, public relations manager, told reporters the king such as Adidas Nike Air Max brand, its main consumer group focused on the second and third tier cities, these consumer groups on the brand awareness is not very high, while the price of Adi Wang lower than other brands have greater price advantage. Adidas King of reporters from the official establishment in Taobao flagship store to see the price of most brands of sports shoes in the 150 to 200, with the market the more well-known domestic brands, do a lot cheaper.
Adi King for the “spoof” marketing, Houli Dong also said that understanding. In his view, such as the Adidas King of smaller brands and the strength is limited due to funding, investment in marketing and not too much, to get a certain reputation, really need to “inventive.” “I’d very much admire the Fujian business.” Houli Dong admitted, although a considerable number gathered Jinjiang’s sports Nike Air Max 24-7 brand, but basically have their own brand positioning and marketing practices, and basically live in peace among the major manufacturers, which in other industry are rare.
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