Countermeasures newspaper newspaper consumer digital age – the press, Digital – Printing Industry
With the increasing usage of broadband Internet and digital content transmission emerging new devices, the global newspaper publishing industry is going through a confused period. More and more consumers shift from traditional print media, digital media, change the way that the audience age group, gender and the country in which the different relevant.
Newspaper countermeasures consumer digital age newspapers (HC printing network with map)
"Jane Water House" with the World Association of Newspapers has launched market research report "Digital Age newspaper Outlook", on the newspaper industry's prospects, Advertisement Providers and advertisers coping strategies were analyzed. Research areas including Canada, France, Germany, the Netherlands, Switzerland, the United Kingdom and the United States, some research, including Australia, India, Italy and Spain, a total of 4,900 consumers participated in online surveys and interviews.
Newspaper market, the overall environment Newspaper is facing the challenge of structural change, the newspaper's paid circulation in the long term downward trend, advertisers continue to shift from the newspaper Network Channels and some new forms of media. These trends are expected to continue, and structural changes because of global economic recession which of aggravation.
Although the long term, online media's potential is enormous, but the print newspaper publishing newspapers is still the main driver of revenue, so the trend will continue for some time. Now press the main source of income is its online media, print media and advertising revenue, newspaper subscriptions and retail sales, and paid online browsing income.
Print newspapers and newspaper websites in the proportion of total income, different countries have different, highly dependent on its penetration of new media technologies. Overall, however, in 2007, survey 80% of the countries of the press to 97% of revenue still comes from print newspaper Sell And advertising revenue, compared with 90% in 2003 to 99% decline.
Technology and market developments affecting the newspaper publishing market prospects. Internet and mobile communication technology have facilitated the rapid spread of new business models for the introduction of online media, and created a large market for mobile devices. For those who rely on the information delivery platform for newspaper publishers, the Internet and mobile phone usage is a key factor to bring different opportunities.
, For example, Internet usage in the Netherlands at the forefront in the world, which is transmitted through the mobile networks have created opportunities for video and data; in Canada, the data transmission market in short supply is considered to impede the rapid application of mobile technology, the main factors ; Swiss newspaper publishers have only recently begun to invest in online site of action, because this country has a strong tradition of print media; as the new introduction of 3G mobile communication technology use, the Germans are spending more and more time in their The phone, which requires newspaper publishers to spend more effort to provide mobile online content.
As a result of technological development, new equipment, concepts and media platforms, and in the past 10 years, which obviously changes the competition between the media. Like Google, YouTube and Facebook, the company has benefited from these developments, and where from traditional media to grab market share. At the same time, the traditional newspaper media operators in particular, newspaper publishers find it hard to adapt to new technologies and the use of new technologies for profit.
The world economy is entering a major recession. The impact of the global newspaper market will be huge, especially to reduce the print newspaper advertising revenue, most newspaper publishers believe that this state is unlikely to change before 2011.
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