Orient Home: upgrade the level of information management is important – Orient Home – Home Products Industry
The pace of development by leaps and bounds to make a more profound understanding of Eastern homeland to optimize business processes, improve information Management Level is to maintain the competitiveness of enterprises and industries continue to enhance the critical competitive advantage. Thus, starting in 2008, the East home was the largest since the company's founding capital, business, the three staff restructuring, the Company conducted a business restructuring, process reengineering and reshaping culture and values. In 2009, the project is the information as one of the company's five core and strategic investments to increase the information to information for learning, catch up with the world's best business opportunities for retail point of raising its overall business model, management systems, stores management, customer management, financial management, Electronic Business, organizational optimization, carding processes, software development and hardware configuration.
"How do we really, professional manner according to customer needs and consumer behavior, to realize one-stop shopping solution for Oriental-style home, which is our core content. What we are doing is really a search for professional work of the stage. Now the problem is neither the market, nor is the consumer's problem, the key is the business has not entered into such a level. "Mr. Li said," Of course, technical support is very important to us, such as can be for consumer behavior analysis. could say, today Home Building Materials The consumer market can not make a full analysis of shopping behavior. For example, you last year, the number of consumers in our shop, what products, what time, and businesses do not have this technology, do not do this analysis. And as Furniture Building materials analysis, not as Food Industry so short, we are five years of stage, customer research, analysis, building material products for furniture decoration, decoration is the management of the whole process. Therefore, we must have a good system to manage customer data, without such management, the service certainly is not in place. "
"Our information systems used in the past nearly 10 years, did not do any upgrades. But with the continuous expansion of business scale, we found that the system has been unable to meet the normal development of enterprises. So after careful internal assessment, particularly in the implementation of SAP 'value engineering' services, the final choice SAP Retail solutions, to seek new economic environment in the long-term development, to achieve greater self-transcendence and businesses across. "Mr. Li said," If the whole system Comparison of use and functionality, SAP is the first integrated system, its foreground, background, business, finance can be carried out under the framework of such a systematic and seamless connection, so, for the reception of each Sell Every store, every price change and customer needs, are timely reflected in the background, this is a big breakthrough and improvement. "
Through the implementation of this comprehensive solution, the Orient home with hope IT System of innovation, promptly to customer needs through different reaction channels of communication; the same time, business processes and information systems through a combination of architecture, the implementation of SAP best practices to improve overall efficiency, truly from the foundation to the professional, innovative and different stage of enterprise reform.
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