"Appliances to the countryside" products price ceiling rose – bringing home appliances, LCD TV – Network Appliance Industry-hc360 HC

TV
Air conditioning
Were up 1,500 yuan subsidy payment audit process streamlined

Yesterday (April 22, 2009), the Ministry of Finance, the Ministry of Commerce issued in 11 departments, "
Appliances to the countryside
Operating rules. " "Rules" substantially simplified
Home Appliances
Cash subsidies to the countryside audit procedures, and publish product price ceiling appliances to the countryside, which, color TV and air conditioning products has raised the price-cap.

Industry that enhance the limit, farmers options to increase the same time, enterprises and dealers to join the countryside will be more active project.

"Rules" official document form raised price ceilings on some products, including color TV sets from the previous highest price of 2,000 yuan raised to 3,500 yuan; air conditioning from the previous highest price of 2,500 yuan to 4,000 yuan increase.

"Shows up the price policy of home appliances to the countryside is gradually improving." Yang Dongwen president of Skyworth TV interview yesterday, said, "the purchasing power of different farmers, it is not too dead to price limits. Increased limit, farmers can choose The product will be more abundant enthusiasm will buy more. " Prior to that, because TV to rural areas can not be more than 2000 yuan price, many rural areas are the traditional cathode ray tube products
TV
And small size
LCD TV
Difficult to attract rural consumers. In addition, the company and distributors to join the countryside will be more active project.

U.S. air-conditioning, general manager of Buliding Beijing Branch, also said the rural market demand for air conditioning is very large, although the air conditioning to the countryside just begun, but full of expectations, especially after the price increases, corporate profit margins will expand.

Appliances to rural areas since the implementation of the policy in some areas farmers have complained that after the purchase of home appliances to the countryside products "subsidy declaration" process too complicated, often took a month before, against the need to run several times a hundred dollars the financial sector.

Solve this problem, this year May 1 to July 31 period, will be in Inner Mongolia, Liaoning, Anhui, Shandong provinces and municipalities took the lead with 16 home appliances to the countryside simplify the subsidy program reform experiments the country after successful promotion. During the pilot, will lift the manufacturer shipped the registration and sale of part of network entry restrictive relationship between the abolition of the audit of township finances, the county finance bureau payment links to sales outlets on behalf of the trial, the payment of township finances. Not reform areas, are still reviewed by the financial sector and payments in the original "audit of township finances, the county Finance Bureau to honor" to adjust for the audit of township finances, and direct payment.

In addition, the network does not sound as banks, sparsely populated and other reasons, the implementation of "Smart Card", "a break through" difficult way to honor the area, to ensure the safety of capital cases, innovation subsidy program, to take Sales Network Agent to review and advance subsidy funds, and then clearing the way with the financial sector. After taking the above simplification, the farmers of the subsidy application within 15 working days, funds must be cash subsidies in place. This means bringing home appliances sales network will assume responsibility for more.

Advance sales outlets for the practice of subsidies, some distributors that unbearable. Dealers said Beijing-based township, rural areas already very thin profit product, if the distributor advance subsidies, many dealers are unbearable, expect companies to advance. Another sales manager of domestic color TV enterprises said that enterprises are manufacturers, distributors get the product, ownership has been transferred, there is no obligation to advance corporate subsidies, whether from conventional or from a policy perspective, vendor advance does not work.

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