Analysis of solar water heater industry to accelerate the countryside reshuffle – electric water heater, solar water heater – HC Network Appliance Industry-hc360
4 24, the National
Solar water heaters
Opening ceremony of the countryside Product Schönbrunn Palace Hotel in Beijing, held at the tender ceremony attracted more than 200 solar energy industry business more than 400 participants, this is from December 31, 2008 Solar water heaters are included in
Appliances to the countryside
Since the scope of the first opening, the event is the development of solar energy companies in the industry concerned about the process of the highest one. It is understood that day eight "home appliances to the countryside" product opening, and the bid amount of solar energy water heater brands far greater than the bids of other household appliances company.
The scene in the tender, tender side released details of the bidding company's name, tender Model, quotes and other related information, most enterprises to bid products are about 10 types or so, the industry's top 20 corporate power Norrish special, Wong Ming attended the bidding, in addition, many local brands have been actively involved in bids, bid price product price ceiling at 1,000 yuan to 4,000 yuan between. According to the source, this is from home appliances to the countryside since the implementation of both the number of enterprises from bidding, or bidding product category from the point of view, are the largest ever opening event.
Quality is to overcome the difficulty adapting killer
Solar water heater appliances to the countryside to be included in the directory, which businesses and farmers are no doubt good news. However, because solar water heaters and
Refrigerator
, Color TV and other traditional home appliances, and many have cause for concern.
First, the products of varying quality. At present, China's solar water heater industry has no uniform industry standard, different manufacturers have very different levels of technology, product quite a mixed bag, the market is very unstructured.
Secondly, the installation part of the problem more. Color TV, refrigerators and other home buying plug
Power supply
You can use, and solar water heaters to a rigorous, standard installation. Currently, only individual enterprises to provide a full set of host and accessories systems, many companies provide only the host (tank, stand, vacuum tube), with matching piping, insulation,
Fitting
, Mixing with water apparatus provided by the dealer purchases from the market, quality is difficult to guarantee.
Again, poor environmental adaptability. Relatively high water quality in rural areas, different pH, water heaters use a liner two years prone to fouling, corrosion and so on. In addition, the northern winter, frozen pipes blocking occur, many solar water heaters are "dormant" state, most farmers have no access when needed.
Finally, after sale
Service
Unsound. Most solar energy enterprises in rural areas without service network, service can not be guaranteed. In the calendar year satisfaction survey in home appliances, solar water heaters the lowest satisfaction.
For farmers to buy solar water heaters in addition to bathing, but also vegetables, drinks and other animals, only to provide continuous, a large number of hot water to meet the life of water heaters can produce two kinds of functions welcomed by farmers. Therefore, compared with other home appliances, solar water heater quality of utmost importance. If not strict, a large number of causes the quality of solar water heaters into the rural market will be a banana skin, not only harm the interests of farmers, will also lead to a crisis of confidence, leading to loss of rural solar water heater industry-wide market. Therefore, the quality is to overcome the inability to adapt and killer.
Sources is solar energy to rural areas of the heart imperfect
According to insiders, and other household appliances with a large, professional
Sell
Different channels and businesses, solar water heaters but the small number of sales channels, if the individual does not meet the tender requirements, which a short time with the development of solar water heater, there is a big clear relationship between product positioning.
It is understood that the positioning of solar water heaters, two different views prevailing in the industry. One is that the characteristics of solar water heater is closely related to the construction industry and real estate, real estate developers and construction should institute cooperation, and take professional engineering sales line. The channel power Norit is the first "people to eat crab", is currently the industry to do the most good. The other is that the solar water heater is a kind of home appliances, should be
Water Heater
, Gas water heater class to enter the country the United States, Suning Appliance and other chain store or regional sales agents, which is commonly used in solar energy industry, a channel model.
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