Automobile beauty conservation industry dare go? – Automotive Beauty, conservation – Automotive repair and maintenance industry
According to a beauty store manager of conservation, said a car each year for the vehicle cleaning, maintenance, beauty and maintenance costs in the 4000-5000 yuan, beauty maintenance margin as high as 45%. In fact, China's automobile beauty maintenance industries in less than 37 billion. Such a huge market space is no wonder that foreign experts to the market called "super-cheese." HC
Vehicle Maintenance Maintenance network, according to the conservation of a beauty store manager, said a car each year for vehicle cleaning, maintenance, beauty and maintenance cost yuan in 4000-5000, beauty maintenance margin as high as 45%. In fact, China's automobile beauty maintenance industries in less than 37 billion. Such a huge market space is no wonder that foreign experts to the market called "super-cheese." Over the past few years, in the interests of the trend, the influx of tens of thousands of prospectors maintenance car beauty industry, they gather a lot of this market, "popular", but also to engage in this market a "smear." For a time, "profiteering industry", "misappropriating campaign", "enclosure movement" has become synonymous with the industry. Since WTO accession, China will gradually open car along with trade in services, started in 2004 a large number of giant foreign auto service chain, such as Valvoline, AC Deco, yellow hat, Autobacs, Jie Shi, Te Fulai brands have a beachhead in China, so that the domestic automobile beauty maintenance chain was unprecedented competitive pressures, at the same time, domestic owners of consumers and investors, investment philosophy continues Developing Progress, the owner of the consumer more and more attention to quality and service, investors study the market and more cautious chain organizations. This makes many speculators and street shops have faded beauty maintenance car industry. China's auto industry will face beauty conservation reshuffle, the new rules of the game will be produced in the competition.
Chi Synapse assistance companies and 100 companies have a similar background and development process, they are both established in 1997; with the first batch of China Chain Store & Franchise Association; are based franchise development model. Assistance to the company's Te Fulai 100, wave, wave race more than 1200 stores a total of three brands, popular resistance Chi's tournament Mona has more than 900 stores throughout the country's 30 provinces and cities. As an industry pioneer and brand preacher, they witness the beauty of China's auto maintenance chain growth process of the past 9 years. Chain in the field of automotive beauty conservation achievements and experience, is worth many domestic car companies learn beauty conservation.
Accurate positioning, enterprise and healthy development of premises
Chi Synapse Chairman Yang believes that beauty car maintenance chain management company to brand the industry, specialization, standardization, scale sign. But for enterprises, in order to do business must first have a clear chain of market positioning. S & P companies such as Chi-resistant chain positioning for the owners of full service. Chi Pu-resistant when in the development of stores, visit one of the focuses is the local owner of beauty conservation consumption habits and grades, and tailored for the local franchise owner for the local demand for services. Therefore, the chi general stores although tolerant of different sizes, but more complete service, great emphasis on service quality and customer satisfaction.
100 assistance of Te Fulai brand's positioning in the general consumption level is the owner of Te Fulai the franchise compared to the " Car Beauty around "feature is the owners to provide fast, convenient, caring service, more suitable for convenience stores, Neighborhood Markets in the model. 100 aid into the company CEO James said:" The market orientation is not a car, but for people Some owners Drive Mercedes-Benz, BMW, but may demand only the basic beauty maintenance services only. "Therefore, the percentage of services is not more aid, but in essence, a high technological content of each service, the service is very focused individual.
Accurate, clear market positioning to ensure the franchisee a clear direction so that the whole chain chain in unison, coordinated development. Intend to join in the choice of brand when investors, in addition to consider the chief and the strength of support for such conditions and necessary conditions, also have to consider their own advantages, the development direction and goal expectations are consistent with the chief and positioning.
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