Household appliance market in 2005: increased brand competition stores – home appliances – HC Network Appliance Industry
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Home Appliances
Market
With surging, and the play continued to describe the household appliance market in Shanghai in 2004 is an apt a; then to 2005 when the Shanghai household appliance market, which they will change? Take electrical appliances Shanghai Jiao president of business sectors, Shanghai Yongle Home Appliances Co., Ltd. Mr. Chen Xiao, chairman of the words is: Shanghai will continue to lead the national appliance market trends, competition among major brands will further enhance the product will be healthy, energy-saving and environmental protection upper hand.
Store continues to grow
2004 bustling household appliance market in Shanghai, to Paradise, Gome, Suning Appliance Dealers, represented a market of beach-goers, during which Taiwan's Tsann Kuen from the opening and shutting the same electrical Duorenyanqiu. Shanghai leads the trend of the national appliance market, making it the special status of the country and around the world want to appliance production and distribution of place of the treasure. The reporter learned that, in 2005, Shanghai Yongle, Gome, Suning in Shanghai to continue the pace of expansion has not stopped, have emitted a strong line-up: Paradise will be the basis of the existing 38 stores to open on 10; States United States to In the basis of the existing 18 to open 20; Suning will be the basis of the existing 14 to open 8-10 at home; calculations have been allocated, Let us see whether the answer across the board gains across the board hook end of the whole.
Brand competition
Similarly, according to Mr. Chen Xiao predicted that the mainstream consumer electronics market in 2005 Shanghai competition between brands will be further enhanced competition among home appliance chain will be the principal contradiction, and continue to highlight the extent of competition fierce. Thus, as the entire value chain, that is, to remain competitive, but also to order as a basis to obtain the whole industry a win-win, then, the "Preface" to establish industry-wide common interest will be the top priority.
Favored saving and environmental protection
The buyers and sellers, understanding the new trend of home appliances will be an important link to achieve win-win situation. According to insiders, the market will be flat-panel TV market as the main direction, TCL, Changhong, Skyworth and other domestic brands have successively announced the shift from the rear plate, and began to gradually withdraw from the counter projection. As a result, in 2005 and the corresponding flat products one after the price war is inevitable, where possible take advantage of consumers "indiscriminately" at a lower price has the world's leading flat-panel TV.
The air conditioner market will strike a balance between size and price, price of warfare based on past experience, many manufacturers have to understand the price is not the only way to please the market, rational consumers choose the best value air-conditioning. Therefore, some have been completed in 2004, capacity expansion of the air conditioner manufacturers in 2005 was easily speak for a price war, which will focus on consumer products are most concerned about energy, health air conditioning on. In addition, the refrigerator is not expected to have ups and downs of the market situation, especially in the refrigerator after a large-scale, 2004 price war, the better natural to eliminate the poor, but the market structure will not change dramatically. Similarly, the washing machine going through a new national standard, water conservation, expansion, 6A and other waves, the medium and high grade products will gradually be accepted by consumers.
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