"Bosideng" run down it worth replacing "appreciation"? – Bosideng, down jacket – Clothing industry
Every "3? 15" enterprise services as "on edge", fear of substandard quality inspection "old account" by the media pulls out another reason that the company would start the public relations, delete posts and other ways the company attempts to cover up those blemishes, particularly is well-known brand enterprises, and in 2010 3? 15, "Anti-quarter Bosideng Down Mao did not run for replacing "(which may be public relations, there was the media release" Bosideng "promptly returned the product in question), Versace, etc. BOSS Clothing Big reoccurrence of "quality gates" and other reports to consumers once again focus on known Clothing Enterprise product quality.
Bosideng run down event playback: The incident: Now many people are willing to buy-season clothes, that is, to buy winter clothes in summer, winter and summer clothes to buy, you can enjoy the preferential price, who lives in south Fort Economic Development Zone of Tangshan City, Ms. Wang bought a wave Secretary Teng-Down, and then through the 56 days run down after the surprise emergence of the problem. Sell Officer: "Run Down quality wool this is, can you sell this off-season clothes we do not give returned, then you go to 3? 15 complaints from it."
Event Two: "Bosideng is indeed the major brands, consumers are responsible!" Ms Wu Changde users Bosideng store bought years ago in a down jacket, wearing more than 20 days have run down phenomenon, found business success after the refund. To this end, she went to Red Net "Voice of People" section to post, the quality of its after-sales service business.
Today the "3? 15", service enterprises before large-scale "war preparations" for fear the quality of exposure of shady, so the text appeared on the dramatic replay the first two events. See this, perhaps most eyes will focus on the "Bosideng in the end the products in question are promptly returned," the incident, does not know that this is the consistent use of well-known clothing company's "public relations."
End of the day, the problem garments "timely" returned only show Enterprise service keep up, "run down" is the clothing company "fatal." After all, buying new clothes, no one wants to spend a lot of time and energy to bring it back. If the business and the media only to "promptly returned," it talks about things that are beyond the quality problem as long as the clothing, the staff members agreed to "promptly returned," can be satisfactorily resolved and was "appreciated" mean?
Bosideng as Down industry "leader", to sell not only products, but more importantly is the corporate brand and image. I believe the majority of consumer choice "Bosideng" are directed at its home reputation and quality. Now a problem product, not a "timely returned," will be able to restore its image in the minds of consumers, nor is it as "public relations" in the "timely returned may praise" can erase it "running down" phenomenon.
Still this big, the quality of worrying, PR deny consumers to go?
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