Why Search Engine Optimization ?
Search engine optimization is the process of improving the visibility of a website or a web page in search engines by organic or inorganic search results.Its an inexpensive way to promote your site, to get more page views in the formation of the websites that gets high rank in search engines results.Website optimization is done to make the website SEO friendly.
Search engine optimization can be done in two ways. The first one is On-page optimization and the second one is off-page optimization. On-page optimisation is what can be done on the pages of a website to maximise its performance in the search engines for target keywords related to the on-page content.On-page SEO is done to make sure that a website is SEO-friendly as possible. It SEO benefits the website by 30%. Off Page Optimization is an important aspect of Search engine optimization. Off Page Optimization means seo work done outside of the website page, which is mainly link building and increasing popularity among visitors. Off page optimization concentrates on getting back links via various link building strategies for particular keywords.
Search Engine Optimization is not a marketing tool that can help a website to rank higher on the search engines like Google, Yahoo, MSN, etc. within hours or days instaed it is a planned approach to the systematic application to achieve high rankings. The process of search engine optimization is a specialized field and performed by highly experienced and technically qualified SEO professionals.
If you are going to get a website designed for the first time or you already have a website but it is not optimized according to the search engines, you will not be able to get the internet benefit that you deserve until you get your website optimized with the help of an SEO Expert.
Search Engine Optimization is a technical process and has a particular series of steps that needs to be followed while performing this process. This is not a one time process but has to be done continously to maintain the top website ranking. Some of the steps are as follows:
1) SEO Analysis : A team of SEO analysts analyse the website and make a report on why the website is not ranked well on the search engines. Based on this report they create a framework on which optimzation process to be adopted for the website.
2) On-Page Optimization : The technical team analyze the existing website for content of the various web pages, web page url, meta tags, robots.txt, site map generation, etc.
3) Link Building : One of the most important factor of SEO is that how many websites are one way linked to a website. A separate link building team works on this particular phase for the website and develop one way linking for the website with relavant websites. Utmost care has to be taken here so that any banned website may not link website otherwise it may give a negative result.
4) Blog Management : The blog postng is also a major part of search engine optimization and internet marketing to make website popular over the internet community.
Dot Technologies provides Search Engine Optimization , link building services which is a technical process and has a particular series of steps that needs to be followed while performing this process.
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