China-ASEAN free trade area is built, selling the Philippines to promote beach shoes
"The Philippines side, our orders were discharged to a 7-8 month, usually around 15 days duration, to be deferred to the 30 ~ 40 days. Now there are hundreds of thousands of pairs of shoes per month from at least the list, as many have, on million pairs of shoes. "International Trade City is located in four districts of the Swedish head of direct point shoes magpie bell Cochin told reporters yesterday.
Processing plant in the Philippines do
Swiss magpie shoes specially for plastic sandals, manufacturers in Fujian Jinjiang, the Philippines, who 10 years ago Jiugen customers do business with. Considering there was only hot, locals sandals all year round, there will be a certain market. But at first was not successful, only a few thousand pairs of orders every month, then gradually improved technology, innovation and style, it attracted more and more customers back to the old one.
"Our main use of PVC and EVA shoes materials do, and shoes are soft, add color and style a lot, so there's people like to wear." Cochin Bell said. In recent years, the annual business volume of around 10 million pairs of all, taste the sweetness, they simply organized at the local processing plants, directly in the local production and sales.
Sales price rose Qi
2008 financial crisis, brought them no small business impact, reducing orders for about 30%, which is encourage them to Yiwu, the reasons set point. "Yiwu market, export-oriented high degree of attractiveness to foreign big, we had the market fundamentals in Southeast Asia, and now would like to further explore Africa and the Middle East market." Cochin Bell told reporters. The accumulation of two years, making their customer base gradually expanded, and now other parts of the shoes sold there are 200,000 pairs a month or so.
This year, China – ASEAN Free Trade Area of the completion of the Southeast Asian market to them to bring a turn for the better. "This year is very strange, ah, our prices up, but instead demand a substantial raise." According to him, because people are not available, the plant's labor costs increase, while the international market, raw material costs rose, resulting in the price of shoes is also certainly improved, but needs instead to expand.
He felt that this is mainly due to China and the ASEAN Free Trade Area of the completion of the logistics are not only more convenient, taxes, etc. There are also many good and greatly reduce the pressures of business, and widen the space for development. Therefore, their products have attracted many new customers take the initiative to seek them out. "In business, of course would like to further expand the market, we now have some business in Thailand, the next step ready to explore the surrounding markets of other ASEAN countries." Cochin Bell said.
Quality win ASEAN exports
Yiwu market, many customers from the Middle East and Africa, while African countries contrast with our season, so their beach sandals now entered the off-season sales. ASEAN countries is different, most are in sub-tropical, tropical, very hot and humid all year round, not low and peak seasons.
But unlike in Africa and the Middle East market, business, than a low price, the ASEAN countries pay more attention to product quality. "Like our customers over there, many only recognize our brand, so when the financial crisis than many similar companies, we still remain relatively stable. Now, they will introduce to other promoters, and this is Our market share in the rising side of the reason. "Cochin Bell told reporters. ASEAN those businesses keep up good relations of cooperation, the most fundamental thing is to perfect the quality of their products, which help to solve trade friction.
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