Japanese toy industry's Top Ten News of 1999 – Mosaic texture manufacturer – china Stone texture
Japan's "toys" Monthly Review of the Japanese toy industry in 1999, elected the following ten major news, and an explanation for the background. 1, following TOMY (more than the United States) and HASBRO (Hasbro) together, after generations and the United States and Thailand also signed joint action. 2, "eS-Toys" start from November 24 to provide services from. 3, the Japanese toy stores will explain the competition between the major toy stores and further intensify. 4, Japan Toy Association and the Japan Toy Association, the International ordering to merge. 5, "the third world toy industry people," first held in Japan. 6, PS2 launched in the spring of 2000, Nintendo, Panasonic join hands to develop new hardware. Portable game console market will be a new situation. 7, in the tough market environment, "Mao Mao B (Furby) is hot, break two million sold. 8, Pokemon pandemic in the United States. 9, the momentum of a good child card, showing the marginalization of the further development of toys . 10 lawsuits related to the sale of used software, the "sale of rights" issue, Tokyo and Osaka, the opposite decision.
Japan in 1999 to play the industry should first concern is the establishment of eS-Toys. It is led by the Softbank and Yahoo, Bandai, TOMY, TAKARA, EPOCH 4 to participate in the big toys, Habib nets and toys out information cards. eS-Toys is Japan's first true electronic trading toy manufacturers, since the end of November last year to provide services. Although there are still some problems to be solved, such as the integration of product information to deal with online sales, but it is of great significance for future developments.
Second, the Japan Toy Association and the Japan Toy Association, the International ordering two community decided to merge, show very dramatic restructuring of the industry groups.
The industry's largest event, "Tokyo Toy Show" since 1999, will be shortened to 4 days, called "activities more efficiently," the name of improving the activity as a function of real market place. However, the 1999 "Tokyo Toy Show" is followed by another large-scale publicity campaign in Asia for the first time that the "world toy industry, Congress." 150 Japanese toy sector and 50 in Europe and America attended the meeting to discuss the process of advancing globalization, the production, marketing, safety and environmental issues such as the world's minds.
For global perspective, TOMY and HASBRO (Hasbro) Since early 1999, to work together. The Bandai and Mattel have to achieve together, formally signed in October. New forms of competition will appear in Japan, Latin America, the U.S. Toy Industry.
Toy market downturn following the previous year, in addition to other circumstances, still can not rule out the lack of popular varieties downturn feeling. Including large chain stores, including stores in the bitter struggle among the toys. By the end of May, the Japanese toy stores will never dissolve. In contrast, Toys R Us in 1999, its 91 stores by the end of the plan. The Ito Yang Hua, discount stores such as Jusco its unique concept of the establishment of integrated children's products stores, the trend is striking.
The movement of goods as toys, Furby's hot (sales of more than 2 million) to the card game, led by promising low-cost products.
In TV games "PS2" launched in March 2000, Nintendo and Matsushita to jointly develop the next generation of hardware, Nintendo, and Kona United States announced a joint venture to implement a new generation of game boy, including portable game consoles, including its market will be a new situation.
Public exhibition in the United States the "pocket monsters" big heat, thunder of the King is simply to create picture card record has overshadowed the "Lion King." In Japan, the new software "Pokemon Gold / Silver" will be in short supply from the stage of booking.
Tokyo and Osaka on the used software, "on sale right" decision to the contrary, making a more uncertain future together.
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