Miller merger with China Resources beer brands seeking to increase capacity – Resources, beer – Food Industry
South African wine Miller UK Wine Its China Cooperation Partner Resources Beer (China) Limited (which is the best-selling beer brand Snow beer manufacturer), is seeking to brand the merger, in order to increase capacity in China.
Ended in 2009, China has 593 beer producers. South African Miller Brewing Company executive director of Asian operations Mowei Si (Mervis) said in Beijing that increase capacity in China is still "very cheap" in the. The company will continue to explore new brands. Miller Brewing Company in South Africa has
China Resources Breweries (China) Co., Ltd. 49% of the shares, with Budweiser, Anheuser – Busch InBev and Tsingtao Brewery Company competing companies in China. Last year, China's per capita beer consumption reached 30 liters, 27 liters more than the world average. China Resources Breweries began to enter the domestic high-end beer market in order in China, the world's fastest growing market to get their own place.
China Market Research Group (ChinaMarketResearchGroup) director Sean? Ray said that revenue raising and for health considerations, consumers are being transferred to the high-end market. Merge both to help foreign companies enter the Chinese market, but also allows local companies better access to restaurants and convenience stores these prices highly competitive field.
Problem is the production of beer here, too, the profit is very low, in some places it is cheaper than water. "Ray received in a telephone interview today, said. He said, through acquisitions, and foreign manufacturers to use local companies to improve their Sell Channel, "so that they present a higher price Production Line Increase in production, and to increase those prices of the acquired company's products. "
3 19, the British South African Miller Brewing Company shares traded in London rose 1%, rising to 1,944 pence, this year's earnings increased to 6.5%. China Resources Breweries (China) Co., Ltd. shares in the Hong Kong stock market fell by 1.8%, over the past 12 months, the rising trend of slight fine-tuning, or 145%.
"In China, you will find the local company's assets valued at less than fixed prices," Mo Weisi Mervis told reporters, "You can get a relatively reasonable price and stock the company's operating license, to very competitive force redevelopment rate of return. "
Mowei Si said that the company is expanding space for more profitable premium beer production, this wine bottle price of 20 yuan (about 3 U.S. dollars). He also said that the new products include a non-alcoholic variety, and import malt extract of draft beer, before he refused to discuss the expected sales of business partners in Hong Kong-listed China Resources Breweries (China) Limited will be March 25 published in 2009 earnings.
Mowei Si said: "Local expansion of production capacity is relatively low cost."
Miller Brewing Company last year, the United Kingdom, South Africa and China Resources Breweries (China) Co., Ltd. jointly announced the acquisition value of 140 million U.S. dollars in China's wine assets.
According to international monitoring data in Europe, Snow beer market share of 17%, 2009 sales reached 305.4 billion yuan rose 6.7%. Rival 8.1% share of Tsingtao beer. According to the agency's data show that in the past 6 years, all beer sales in China rose 56%, while premium beer sales doubled.
Regin said: "The biggest challenge will be the assessment and management, large beer companies now need private enterprise and the A share market to compete."
I am a professional writer from Hardware Wholesale, which contains a great deal of information about $keyword_li, welcome to visit!
Processing your request, Please wait....
