LV Wenzhou enjoy "VIP treatment" interpretation of the classic brand-LV, Brand – Leather industry
Government and private sector efforts to protect, so has the brand counterfeiting "disaster area" to become famous "blessed."
"Very good, much better than expected, and we are very satisfied." Mention LV (Louis Vuitton) in sales of Wenzhou, Wenzhou Overseas Chinese international Sun boss happy famous Plaza palpable.
Christmas, Chinese international famous square of the other international brands, almost all of the extra hours to 0:00, in addition to LV?? LV China Corporation (registered in Shanghai means "LV China Business Sales Co., Ltd.") Sun boss flatly refused to extend the hours of application.
However, LV sales or not inferior to other brands. Sun boss is clearly reason to be proud of the decision two months ago. By the end of September this year, Sun LV boss guide out in Wenzhou in China, the first of its 13 stores, is also the first city in the ground-level store. Foreigners who have been in the knockoffs as a "disaster area" of the city, LV successful enough to dispel all previous concerns.
The famous bustling shop as farms
"Touch people who shop, crowded almost as vegetable market." Operates in his own business in Wenzhou Ni Qian described the LV store opened in Wenzhou, the scene of the day. Allegedly, the same day more than 290 square meters of shop congestion was almost no left turn, the door is only put out one a go.
Although only open prefecture-level cities in China, this LV store it actually put a counter synchronized with the Paris-listed GROOM series, which pack the time with the concept of global flagship store in Shanghai are not. Sales lady said, opening up to now shop almost no time there is no customer.
"LV store in the country so much, Wenzhou's business is the most fire." Toured shopping brand stores Ni Qian said. LV PR China, Zhuang Jie told, "First Financial Daily": "LV selling well in Wenzhou, a lot of people buy it."
In fact, four years ago with the LV Sun boss has approached the headquarters of China, tried to introduce the brand in Wenzhou. LV Shi Ande is also Chief Executive Officer of China one after another to inspect Wenzhou, Wenzhou, has been visited 8 times. "Several trips down, he found growing spending power of Wenzhou." Zhuang Jie said.
According to report, LV has its brand to consumers around the world to investigate, statistics showed that the strong spending power of Wenzhou. "A lot of China's provincial capital cities such as Wuhan, Shenyang and other places in the data, it can not compared with the Wenzhou." A master of the findings of the insider.
In the industry have been saying, Hangzhou LV store, more than 60% of customers come from Wenzhou and Hangzhou Xiaoshan. LV this year, the interim report sales growth of 11%, than analysts estimated. Companies said the huge demand, particularly demand from China, is double-digit growth.
LV Wenzhou "VIP treatment"
LV Sun boss is the first in China to find a private partner. "Chinese famous plaza major international brands such as HugoBoss, Burberry or EmperiorArmani so basically from our Stores Co., Ltd. Wenzhou high domestic agency, only with the cooperation of LV is the 'most frustrating' of." Sun boss sighed.
It is understood that building in 2004 for the introduction of Hangzhou LV, It took 100 million yuan for rectification. Similarly, the Sun boss in the last year, the official will cooperate with the LV, when put on the agenda, but also for the refurbishment busy as a year and a half.
"LV made a lot of conditions, such as store location, story, and even power supply systems have very special requirements, we have to transform the entire mall.
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