What are the software marketing techniques?
If you are a software developer and you want to sell your software online, here are some of the basic software marketing methods that will help you to boost up your sales. What if you increase the number of people that visit your site, or the number of customer who purchase your product or service? Increasing conversions of sales is all about increasing profit. Before spending money on advertising, you should be sure to maximize the conversion rate for the web traffic you already have. Find here some of the winning combinations that will bring you more buyers.
1. Need of search engine optimization
Maintaining high ranking in the most important search engines is never ending process, as you need to follow certain rules and continuously update and optimize your website. There are certain points need to focus on.
- Adding the fresh content and upgrading the existing content.
- Monitoring the website analytics and results.
- Improving your link popularity by making quality back links.
- Testing of various keywords used for website and advertisement.
- Improving or redesigning of website and usability of your website.
2. Submit your shareware to software download sites and various directories
To promote your software you need to submit to as many download sites and directories as possible. Create a good PDA file, as this will ease the entire submission process. You need to pay attention on the incoming traffic from these websites and invest time on those who really help you bringing customers on your website. One of the main advantages of submitting your software to these websites is obtaining more back links and increasing back links, which will enhance your website page rank and your position in search engine ranking. It is one of the most important software marketing techniques, that helps to increase your traffic and from that your internet software sales, so concentrate on this even if it is time consuming process or ask for a professional help.
3. Affiliates marketing
There is a vast network of affiliates on the internet. Affiliates are those people who promote your software and sell your products from their websites, in return small commission for every sale. You have to pay them on the results so your compensation can be in form of pay per click, pay per sale or on the registration. Try to choose only those websites who are specially working for the sale of software development.
4. Write newsletters and press release
Craft a press release about your software and send it to all sites, blogs, ezines sites, journals that cover software related products and services because people have to know about you and your product but before they will start looking for you on shareware sites. Another method that is an easy way to stay in touch with your clients, prospects and affiliates is a newsletter. The success of a newsletter distribution system depends on your database. You need to keep it up to date and accurate. Be focused on the substance of e mail make it more appealing to the readers. You can always choose the classical way and publish your materials regarding to the product launch or any news regarding to your company. Don’t overdo it otherwise people may lose interest.
5. Write and submit articles
There are many online publications and e-zines on the internet where you can publish articles related to your software product. This is an easy way to get exposure for your product. Remember good article has to look professional. The golden rule to follow is that the headline should be catchy and should pay attention on the content as everything depends on the content. Your article must be simple and meaningful and keep a professional tone. You should sign your article and add your contact information and a copyright note at the end of article. Also include a line with your website address so that the people who are interested in your subject will find out more about your work.
6. Getting involved in online blogs and forums
This type of publicity is basically free. Invest time in subscribing to forums or discussions groups that deal with software related themes. Be careful though, some administrators might ban you for explicit publicity. So be creative. Many people visit forums and blogs in search of information. A blog post that deals with the theme under discussion, contains relevant information and is presented in a professional way could be of real interest to the participants. Give your website’s address, the product’s name and possibly your PAD file location. Use a signature and not a nickname, and you can also add a slogan related to the software product you want to promote.
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