How Colors That Contrast Can Work For Your Custom Signs
Opposites Attract
Signs with a high contrast in brightness are the easiest to read. If a sign has little contrast, it becomes much harder to read from far away (such as gray on black).
This may seem fairly obvious, but when you design a sign up close it’s easy to overlook the fact that your sign will usually be viewed from far away and in a very limited amount of time. Colors that look good up close may be almost unreadable when glanced at from far away:
When seen from a distance, the darker green may disappear in the lighter shade of green. It’s a good idea to save the use of various shades for signs seen from upclose, such as indoor signs.
The Power of Light:
Here’s a handy fact: light colors on a dark background appear larger because light colors advance and dark colors recede.
But in general, white is the most flexible background color for your customized sign. More colors contrast with a plain white background than with any other color. If you want to choose a different background color, that’s fine – but keep in mind that your options for colors that both stand out and compliment with the background will be fewer.
And The Winners Are
We’ll take the guessing out of it for you. Effective color combos have been rated by the Outdoor Advertising Association of America.
Top four:
1. Black on yellow
2. Black on white
3. Yellow on black
4. White on black
Combinations of white and purple, yellow and purple, green and white, red and white, and red and yellow are also highly ranked. Alternatively, combinations like green on red create a disagreeable and hard to read vibrating effect.
The bottom line is that when you’re picking colors for your custom sign – with assistance from our design experts if you choose – keep in mind that You want to use with high contrast that are easy on your eyes. Give your target audience something they want to look at.
That’s all there is to it
To learn more about custom signs, Mr. Holsing invites you to check out TheSignChef.com, where “Signs with Class are Delivered Fast.” TheSignChef is constantly developing free-to-use sign design software, custom sign decision-making tools, and How-To videos to make your sign buying experience efficient and your new custom signs effective.
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