The difference between packaging and flexible packaging carton (1) – paper box, packaging, flexible packaging – printing industry
Package Play for commodities in the protection of traditional role, as a product promotion in the media and establish the brand products also play an important role. Compared to other competitive package Box Packaging for the brand owners to provide personalized product Table Cash and high quality Packaging Printing Opportunities, makes packaging products show unique selling advantage and display attractive packaging.
The carton packaging and Flexible Packaging In the field of packaging market in a both interesting and volatile areas. This paper will present packaging market conditions and future prospects, the market may be the development trend and market developments on the carton and flexible packaging such as the impact on the carton and flexible packaging made of the difference. So that the carton suppliers to brand owners and retailers need to make more accurate grasp, and make appropriate adjustments.
Current market conditions In the fast moving consumer goods (FMCG) market, carton packaging and flexible packaging products cover a wide range: in addition to fresh Food , Liquid food, canned and bottled food products, covering almost all other processed foods; the same time, but all except consumer durable and industrial non-food consumer goods outside.
Such as fast moving consumer goods market in Europe, each year about 238 billion to use the carton and flexible packaging, of which 95 billion is a carton packaging, and the remaining 107 billion total for the plastic packaging, 36 billion for the paper quality flexible packaging, composite materials, packaging and other small packages. Therefore, the research shows that the European market: packaging 40% of the amount of carton packaging, 45% of all plastic packaging. In the remaining 15% of the packaging, paper packaging accounts for 40%.
For many types of products, often used before transformation Packaging Materials Although the practice is now obvious, but still occur, depending on the product formulation. For example, in recent years, cleaning products market shift from powdered tablets, then this formula has brought changes in consumption growth and carton packaging Plastic Packaging Decreased amount of change.
Market Outlook In 2005 and 2010, the European box market will grow 1.8% per year; period, the flexible packaging market will grow 1.5% to 2% per year.
Addition to this natural growth, the carton packaging growth will be reflected in the following areas: trade was added to our packaging, cluster packaging and display packaging. Easily added to our packaging to meet the needs for greater visual appeal easily added to our demands, especially for micro-corrugated cardboard boxes and packing boxes provide opportunities for development.
Carton packaging is another area of the development of own brand sector. In the sector, retailers with strong brands in more direct competition, as well as a better understanding of high quality carton packing the same time, has introduced its own brand, which are on the carton packaging applications have a positive impact .
Price pressure will continue to exist, and therefore flexible price pressure will continue to face high. Overall, the future of global oil prices and exchange rate changes, the impact on the flexible price greater than the folding carton, mainly due to folding carton material used is a natural form and can be renewable.
People paid more attention to the improvement of environmental issues is another major change in the packaging market. Therefore, the folding carton industry than the flexible packaging industry in the following two important advantages of environmental issues: the use of renewable resources and recyclable packaging issues.
carton packaging on the growing demand
need to improve the packaging, visual appeal and presentation ability
Easy shelves on the packaging, cluster packaging, display packaging needs of the three expansion
retail market and expand its own brand packaging has increased the demand for
people paid more attention to environmental issues to improve
Views and attitudes Overall, fast moving consumer goods companies have a strong preference for carton packaging. Analysis of its causes, mainly folding cartons provide excellent protection, printing and sales appeal; the same time, folding carton is also environmentally friendly, suitable for a variety of high-end products and other characteristics.
Packaging is the main factor affecting a display of force packaging, packaging costs, fill rate, and sales / shelf laying is so, folding cartons in all aspects of access to these high scores, despite the cost and more flexible advantage. Another example is filling many of carton packaging production line, such as cigarettes and detergent filling speed of the fastest and most effective. In addition, we all know, offset carton packaging design content in the case of frequent changes in cost advantages, such as seasonal packaging and promotional packaging.
Generally considered good barrier properties of flexible packaging, but in semi-finished food and pet food market, a growing number of cartons and flexible packaging form a combination to provide functionality, while also providing a carton packaging The appeal with the sales. The use of flexible packaging sales difficult, and its products are less protective. Brought about by the use of flexible packaging environmental issues are also of concern.
When introduced a high-grade products, 57% of the fast moving consumer goods companies tend to use the carton packaging, while only 11% of these companies choose flexible packaging. Carton packaging the most popular areas are: candy packaging, packaging and cleaning agents Convenience food Packaging. On these areas, the packaging on the shelf of the visual appeal is considered the most important.
Cluster packing (MP) Cluster used in addition to the traditional packaging Beverages Packaging, commodity packaging market, its scope of application also will be expanded. Cluster packing easy laying is for stores to provide a summary of goods and efficient. In addition, such packaging can make it easier for consumers to select and carry, therefore easier to sell. As the market demands to enhance the brand image to improve, as emphasized brand packaging for high-quality printing cluster provides greater printing area. In addition, the packaging assembly of multiple products into one simple package, convenient for consumers, and thus expand the product sales.
In with the overall strength of the product stack areas, cluster cardboard packaging has received a great deal of success. However, with those new type of packaging and new packaging systems to market fast, but also for the cluster package into other packaging market has created opportunities.
Cluster
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