500 companies fought over small appliances up to three percent profit margin – small appliances, home appliances – home appliances industry
" Small appliances Market growing faster than the industry average of nine "
Guangdong Province Electronic Chen Guoying, executive vice president of industry associations in the "2008 Annual Meeting of Chinese home appliances," said the 2007 national sales of 97.19 billion yuan of small household electrical appliances, expects sales volume in 2008 will reach 110.9 billion yuan, up by 14.1% advance. According to research institutions is expected to: competition is not yet full of small household appliances market with the needs of up to 11.6 million units, 15% -30% profit margins, which also
Life Electrical Become the home appliance industry, one of the most attractive areas.
Market demand of 11.6 million units
Relevant statistical data show that the full year 2007 sales of home appliances nearly 100 billion, of which
Kitchen small appliances Dominate. Experts predict the market volume in 2008 will be even more rapid expansion after. At present, are very optimistic about the capacity of domestic and international markets, foreign market demand in 2011 will reach 1 billion units, domestic demand in 2011 is expected to reach 160 million units.
General European family of small electric appliances per household ownership of 37 pieces, while the average Chinese household holdings of small appliances is only 3-4, the economically more developed cities are not over 10, while the rural markets small appliances popularity just begun. From this perspective, China's small household appliance market, huge demand for space, considerable potential for growth. Small kitchen appliances in China last year, industry sales revenue, profit continued to increase in 2008 is still a strong staying power, small home appliance industry is indeed showing a bright future prosperity.
500 manufacturers of domestic infighting According to incomplete statistics, China's small household electrical appliance enterprises reached 500, but the real scale, with a certain strength of the enterprise is less than three to four home appliance market in the next life, the basic pattern is not clear. Huge demand for small household electrical appliances market, in addition to attracting
Philips , Matsushita Inroads into other foreign brands, but also promoted
Galanz Strong brands such as foreign trade led the back.
Galanz Electrical life Machine Han Wei, general manager told reporters Galanz Group established in 2005 following the life of electrical appliances for the
Microwave ovens , Air conditioning After the third pillar of the industry, with microwave oven, "the world's first channel," and Glanz a good brand reputation overseas, quickly built up a strong overseas sales
Network , Nearly 100% of average annual growth rate of the global market expansion, which
Electric stove , Rice cooker , Induction cooker and other products sales reached world leading level.
The nation's largest small appliance
OEM BDO Runda manufacturers also optimistic about the market due to a burst potential, to its North American sales of electrical appliances in 2008 is expected to increase twice.
Small household appliance market for the current situation more confusing, experts recommend that businesses should pay close attention to quality and technological innovation, investment in product R & D focus, focus on improving the added value of products, OEM and gradually change the current practice of creating their own brands, explore the domestic market, increase product
Technology
Content, and increase international competitiveness.
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