Guangdong Mobile and Guangdong Provincial Publishing Group join forces pushing digital publishing – publishing, Digital Publishing – Printing Industry
Today, Guangzhou, mobile phone users will be able to enjoy the book, phone books promotion authority, book online, mobile payment textbook, and the whole chain of services delivered to your door, the phone book city project called G3 now range in Guangzhou trial operation and gradually into the province, the future of this project may become the city's major distribution center for cultural activities, one of the information, and continued to cry all the people cheering read.
2009 12 26, in the CPC Guangdong Provincial Party Committee Propaganda Department, Press and Publication Bureau of Guangdong Province under the guidance of China Mobile Guangdong and Guangdong Provincial Publishing Group, co-sponsored the "G3 Navigation Digital Publishing Forum," Forum G3 phone book city announced that both the company's latest Cooperation Results.
2008, China Mobile Guangdong, and Guangdong Provincial Publishing Group, the company signed a memorandum of cooperation mobile publishing more than a year later, 3G technology enables mobile Internet users navigate the rapid growth, how to provide users with better service? How to develop inter-win business model? How to digital publishing market a bigger cake? These issues alone could not solve a business problem, which makes the industry the company together, thinking together.
The same time, the national publishing industry to face the rise of mobile Internet, are thinking about how to transition, how to use new technology to find new business models? Press and Publication Bureau of Guangdong Province, the responsible person that, China Mobile Guangdong, Guangdong Provincial Publishing Group with the cooperation of representatives of the two industries most powerful within the combined strengths of both companies, at the national level has a strong demonstration effect .
Market has reached 75 billion 12 26, in the CPC Guangdong Provincial Party Committee Propaganda Department, Press and Publication Bureau of Guangdong Province under the guidance of China Mobile Guangdong and Guangdong Provincial Publishing Group, co-sponsored "G3 Navigation Digital Publishing Forum."
Guzuo Yi, vice minister of Guangdong Provincial Party Committee Propaganda Department, Press and Publication Administration Technology and Digital Publishing Division Director of Digital Publishing Wang Qiang, Press and Publication of Guangdong Province, Deputy Secretary for Grasping Huangshang Li, chairman of Guangdong Provincial Publishing Group, General Manager Gui Branch, Assistant General Manager of China Mobile Guangdong Qiu Wenhui and other leaders attended the forum guests.
"The global publishing industry is changing, digital publishing has become an irreversible global trend." Press and Publication of Guangdong Province, Deputy Secretary for Grasping at the meeting that a great number of international publishing giant has already made strategic adjustments to start Happy Valley Circle , in China, many enterprises brainer, began to gain an advantage.
Trends of digital publishing has been very clear.
"Is expected to become a mobile Internet phone to read the next killer application." IResearch Consulting research report shows that mobile phone users in China in 2009, the use of mobile value-added services, mobile phones accounted for 20.3% of reading, second only to mobile phone software, Newspapers, magazines, books, audio, Internet is the mobile phone to read the contents of the source.
In fact, according to Guangdong Provincial Publishing Group, said General Manager Gui Branch, Guangdong Provincial Publishing Group have seen the trend early, as early as March 2008 with the Guangdong Provincial Publishing Group, China Mobile Guangdong companies have signed a strategic cooperation agreement This year, the two sides have been scholarly in the southern section, "venture in Guangdong, Love China" Network Competition and other activities conducted business cooperation and achieved good results.
In January of this year, the Guangdong Provincial Publishing Group's copyright of digital content resources and resource integration, the former New Media Publishing Center was officially becomes an independent operation of the digital publishing company, launched the commercial operation of new media.
In addition, the Guangdong Provincial Publishing Group, General Manager Huang Haihui digital publishing, said in 2009, Guangdong Provincial Publishing Group and the Guangzhou branch of China Mobile Guangdong companies together to create a never ending of scholarly southern section, Wang Yang, secretary of the mobile inspection read the display, when fully affirmed that cooperation, and make use of mobile phone network if mobile phone users to achieve the province's books for free promotion, easy to read, buy, so much the better.
He said that Wang Shuji reminder that digital publishing is actually a key point, that is, the use of new technology-driven publishing services innovation.
Digital publishing market is growing very fast.
Assistant general manager of China Mobile Guangdong, said Qiu Wenhui, China published in 2009, the overall income figure is expected to be over 75 billion yuan, compared with 2002 increased by 35 times.
He said that in recent years, China Mobile Guangdong enterprise and users of information technology, and scale advantages, spare no effort in promoting digital publishing. Has launched a mobile phone reported "learning world", "E learning" and other mobile reading platform. At present, mobile phone users have reported more than 5 million. The company developed in cooperation with the provincial Department of Propaganda-learning world, in order to send MMS on a regular basis to the civil service the latest theories of knowledge, government information, online learning platform to create an anytime, anywhere. This year, China Mobile Guangdong Mobile has launched a new publishing products?? "Lily – rich media" to provide users with integrated graphics Video Information, video, animation, books, music and other multimedia content, allowing users to information anytime, anywhere to enjoy the wonderful one-stop entertainment.
To him, this year's "Love China venture in Guangdong" red piece is the network business competition, just a few months to attract 226 million users to participate. Among them, cell phone novels, about 3,000 academic books, click and download to read nearly 300,000 subscribers, with 10 participants also received a number of novel yuan gains, promoting reading and the popularization of mobile phones.
It is understood that China Mobile launched this year's G3 technology based on TD readers, high-speed connection to the content platform, real-time access to back-book library, meet the needs of the user time to read the depth.
Digital Publishing face change Domestic digital publishing industry is looking forward to a revolution.
"There are some problems inside the industry." Association of Chinese edition Electronic And Publication Committee of Deputy Secretary-General Wang Qin current domestic digital publishing industry expressed some concern are: high-end market, less spiritual and cultural products, original products and innovative products low productivity.
In fact, for these problems, mobile operators, traditional publishers, manufacturing companies have some confusion, Qin Wang believes that this is due to consumer demand on the consumer population, consumption patterns, consumption patterns, inadequate study.
In fact, the current digital publishing products, many are provided by the contents of the original content intact through the direct channels to move to the terminal
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