Game of life and death are two schools of electric water heaters – electric water heater, LCD panel – household appliances
< BR> China
Home Appliances
Industry competition will gradually driven by the elements upgrade innovation-driven, a new round of industrial upgrading, will facilitate the shuffling pattern of brand competition and restructuring.
<BR> From the recent Central Economic Work Conference is easy to see, to speed up economic development pattern, and enhance the capability of independent innovation, promote the transformation and upgrading of traditional industries, manufacturing industries will become long-term direction of development.
<BR> In China's traditional strengths as an industry, the overall size of China's home appliance industry has been ranked first in the world, but the lack of own brand and core technology, the overall situation of the low profit margin has not been fundamentally improved. Fortunately, China's home appliance industry in recent years have begun a strategic transformation. With
Guangdong
, Zhejiang, Shandong and other home appliances industry clusters of various cost advantages of the transfer, independent innovation as the development strategies of many brand enterprises.
<BR> Innovation, including technology innovation, management innovation and system innovation and so on. The technological innovation is especially important. According to authoritative statistics, in 2009 China's home appliance industry R & D accounted for
Sell
Proportion of the amount of only 1%, accounting for more than 5% R & D investment less than three, which led to the Chinese home appliance enterprises in the field of basic technology and core technology fundamental to zero, the
LCD panel
, Semiconductors, chips and other core technologies have been controlled by others.
<BR> It is worth noting that the Chinese kitchen and the proportion of industry R & D investment has to go the forefront in the industry, particularly
Water Heater
Industry. This is, from the electric water heater industry, foreign brands could see competition pattern is clear.
<BR> Three phase electric water heater technology innovation
<BR> Compared to other household appliances industry, the electric water heater industry in China always adhere to technological innovation, and mastered a number of core patented technology, led the Chinese home appliance industry, and even in China's industrial upgrading.
Need for strategic brand <BR> Shanghai
Marketing
Planning agencies believe that China's electric water heater industry began in the eighties, so far, nearly 30 years, the 30-year history in the process, the electric water heater industry, the completion of the three major technical innovation evolution
<BR> Phase I: Materials Technology level of technological innovation. From the last century the late 80's to 90.
<BR> Mainly from common materials, simple techniques, to the complex process of evolution of special materials, from the ordinary capacity of an extension to the evolution of the size of poles. Liner technology innovation is an important technical innovation of this period mark.
<BR> The second phase: process-level security technology innovation. From the early 21st century, in 2008.
<BR> "Anti-power wall" technology has now become the national standard electric water heater industry, but "anti-power wall" technology is still only a handful of corporate hands. Haier,
Shuaikang
, Took the lead as the master of the patented technology of the few brands, has been the personal safety of Chinese consumers of electricity to do work in "anti-power wall" technology upgrade has also benefited from the national standard Haier, Shuaikang, ASDC brands influence.
<BR> Third stage: health quality level of technological innovation. From 2009 to the present.
<BR> As Chinese consumers improve the quality of life, and the spread of influenza, many consumers on the health of sterilization function is very concerned about the electric water heater products. Disinfection function with a healthy net side took the lead in the water the water heater led the wave of technological innovation, the electric water heater completely captured "dead water" industry problems, as "2009 China's electric water heater market, high-tech health products."
<BR> According to the authority of electric water heater industry technical experts, electric water heaters because the water source, water quality problems caused by "standing water that" has been the product technology, electric water heater a major problem arising from the growth of bacteria and other issues led to the industry controversy. ASDC "water net side" electric water heater using a unique set of antimicrobial technology, successfully resolved the issue of water heater bacteria, effectively sterilizing bath life to the health of consumers, greatly promoted the electric water heater industry again technology upgrade.
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