Taizhou appliances: to enhance the competitiveness towards Internationalization – freezer, refrigerator, air-conditioning – appliances industry-hc360 HC Network
Freezer 120 million in sales figures ranked the first, far more than 50 million higher than the second; refrigerator about 140 million units annual output, ranking the industry's first five, and increased every year 1-2 of speed strides forward; market share of 30% in the year to 40% rate of rapid growth; won "China Top Brand" and "China Famous Trademark", "the first national quality free products "," National Customer Satisfaction Product ", and a hundred kinds of honorary titles, the year in January, the stars head addition of" China's refrigerator industry's most influential first brand, "" the biggest impact brand refrigerator industry in China " This two numerous accolades … …
Rounds of shuffling with the air conditioning industry, the country had more than 400 air companies, currently only less than 30 the rest can be Shuanglu air conditioning not only stubbornly survived, and continues to practice the "big do strong "business goals. In recent years, the strict quality control at the same time, Shuangling company has been committed to developing new products and promotion, to ceiling-type, embedded, mobile, central air conditioning and other eight series attracted more than 100 varieties of domestic and international customer base of the eye. Light in April of this year's trade show, Double Deer company product exhibition highlights more than 20 frequent, which, concealed ducted air conditioning series favored by foreign businessmen, and in one fell swoop to sign more than 650 million orders.
Brand Extension
With the acceleration of global economic integration and industrial gradient transfer speed, Taizhou household appliances industry experienced a small to large, from accessories to the machine, from the domestic market to international markets, the rapid development process, has become the city five one of the leading industries. Into the twenty-first century, the international manufacturing industry have accelerated their pace of structural adjustment, the stars, Double Deer and other household appliances industry in efforts to improve industrial competitiveness, and further toward the large-scale, international direction.
The story stars
The success of a business enterprise operating courage is the key decision-makers, business strategy, design, organization and implementation is made the basis for development and business innovation, the development is to obtain a guarantee. Innovation is the source for enterprise development. Star Group has become a household electrical appliance industry a "star", the biggest reason is to meet the market changes, and these changes make the right decisions, continuous innovation, training the core competitiveness to create unique and innovative mechanism.
Property separation, the province the first person to eat crab
1995, at the stars in the course of development is an important turning point.
This year, the stars marked by major achievements: annual freezer 330,000 units, sales 390 million yuan, profits of more than 5,000 yuan, and the first production and sales in the same industry ranked second, market power greatly enhanced.
Say Da Jiangshan rule the difficult easy. As the business has grown, the stars have suffered the biggest bottleneck in the development: lack of talent, particularly in business management this "brain" not the delivery of fresh blood.
As a family enterprise, the stars at the helm Ye Xianyu know the disadvantages of which, it is often nepotism rather than merit Yin, special character control key positions, is not conducive to the introduction of talents outside the family, but not conducive to business innovation.
Thirst for talent drought in seedlings of hope, as a general strong rain. So, again in the balance after the Yexian Yu was made to move all the contradiction: the introduction of quality from the field of management personnel, will be corporate separation of ownership and management.
1985 years, a man named Huang Taizhou Orient, owned and 20,000 yuan registered individual enterprises, "Road Town, decoration hardware factory." Now by him, this unknown individual enterprises evolved into the Double Rhombus Group gathered, including Zhejiang Double Deer Air Conditioner Co., Ltd., Shanghai Double Deer air conditioner Manufacturing Co., Ltd., Shanghai Double Deer frequency central air-conditioning Manufacturing Co., Ltd., Shuangling Electric Co., Ltd., Hangzhou, Taizhou Industrial Co., Ltd. The Mitsubishi engine manufacturers, including more than 10 subsidiaries on the scale.
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