Pinghu joint Shiling, baigou, bags industrial base to build features
In Quanzhou, one of the industry cluster Chaobaiyi luggage industry, recently gave birth to the first listed companies in the industry — up to a local faction (China) Co., Ltd. bags. The company listed on the Singapore Exchange Main Board, financing, 87 million Singapore dollars (about 4.4 billion RMB), becoming the Fuxing zipper, wild force, followed by a crocodile Wright and other Singapore-listed company in Quanzhou.
Industry analysts believe that the first listed company there, which means Quanzhou luggage industry to a new level, while promoting the fruit to bear, one of the motives, it is tourism products market, Wang Shi pulled luggage with the international market demand is growing.
I understand that this amounted to send luggage on the Singapore Exchange Main Board listed on an issue price of 0.60 Singapore dollars per share, a total of 45 million public offering of 100 million new shares. The company will use one of the 13.7 million Singapore dollars for advertising and promotional activities to strengthen brand building; the use of 9.8 million Singapore dollars to expand sales and distribution network; plan by the end of 2008 to open more than 4000 franchise stores; will invest 50 million SGD to expand production capacity; the remaining funds for the operation.
Has been inspected up to send bags of the China Brand Research Institute chief researcher, marketing consultant network Ogilvy chief adviser Diego Connaught that the luggage industry clusters, as a rising star in Quanzhou, should be able to have a learning mindset, because one step ahead of other industries Despite taking a lot of detours, but also for the subsequent development of those that can learn from experience.
“Today the face of intense industry competition and rapid development, luggage companies are beginning to realize the need leveraging on the capital market can be developed faster.” Wearing high Connaught believe that with the increasing of the 2008 Beijing Olympic Games approaching, the growing tourism market developed, the market’s huge demand for travel goods, handbags relatively strong international market demand, industry usher in a better opportunity for development, companies have chosen this time through the listing docking capital markets, will allow businesses to brand awareness, and international operations may be raised.
Bags from China Association statistics show that there are luggage bags manufacturer in Quanzhou more than 1,000, mainly produces sports, leisure and soft-bag products, accounting for about 36% of similar products, accounting for 93% of similar products in Fujian, China bags bags manufactured exports and an important base for the world.
Quanzhou bags the same industry, according to Chamber of Commerce LI Ji-xiang analysis, Quanzhou bags industry and Shanghai, Jiangsu, Zhejiang and other places, even though with the development of early and well known large R & D ability, quality and other characteristics, but the current production of the package Bags are mainly middle and low product. He said: “bag industry is labor-intensive industries for the difficult issue of employment in recent years, corporate, industrial upgrading imminent. Listed as a public company, the enterprise is undoubtedly a cardiac stimulant to the entire industry will also be contributed to the severity role. ”
Luo Yide Singapore Exchange Beijing Representative Office chief, said: “Quanzhou Company has formed in the SGX with the chemical class-related and consumer goods businesses plate.” At present, Quanzhou enterprises listed in Singapore, there are macro-lin, chemical fiber, Crayon Shinchan, Tianyu chemical fiber, ERKE, Fuxing zipper, wild force, crocodiles and other Wright.
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