Comprehensive details of the winning game to the threshold of the refrigerator market and then upgrade – Meiling refrigerator, Haierkasa Emperor – household appliances
< BR> "tell you the truth, in so many
Refrigerator
I selected Meiling brand, not its commitment to 10-year warranty, but I see behind this commitment Meiling enterprise strength, technology, quality. Rural proverb 'do not do not embrace porcelain diamond live', if Meiling refrigerator technology, quality is not up, can not promise 10 years free warranty. "Who lives in Zhenjiang Danyang Huang Jiang Town villa village Zhang Yuanhua told" China Enterprise News "reporter, had to buy Meiling refrigerator is excellent quality and fancy
Service
Feel very at ease.
<BR> Institute director Professor Li Dejun the Chinese market that Meiling refrigerator in this case clearly reflects the current status of China's refrigerator industry competition, Meiling,
Hisense Kelon
Haier, Midea several giants such as the overall strength of the gap between shrinking, each of the products, technologies, services, and the overall strength contest has a high degree of homogeneity and heated. The next few years, several large enterprises around the giant foreign, urban and rural, low-end high school competition from the whole system of integrated game, winning changes to the details.
<BR> From the "Shaolin Fist" to "lance slight" in turn
<BR> With the refrigerator market share rapidly concentrated on large enterprises, the market appears
Price war
, Quality fight, promotion war, the scale of warfare and other means to go hand in hand together to attack the new situation. However, LI De-jun told reporters that Baoquan attack the way large surface forces, momentum fierce, but the focus and strength as a few large enterprises difference is very small, hard to distinguish short-term outcome.
<BR> Reporter noted that since last year, China's refrigerator industry, "New Five Golden Flowers" one of the Meiling refrigerator, opened the first details from the overall strength of winning strategies to break through. Through the integration of enterprises in the product technology, quality assurance, service and other areas on the comprehensive strength, the various companies around the market in recent years to avoid price war, the concept of war, to serve
Marketing
Find details of the victory.
<BR> Last year, Meiling refrigerator launch of the "bringing home appliances refrigerator 10 years of free warranty" service commitment, has become a new industry benchmark service for the corporate brand, technology, quality and elegance. Since then, Meiling re-create a precedent for the industry, launched the "boot is not cooling refrigerator, a full refund free renewal machine" commitment to quality, while earlier this year added "7 day of performance problems, free of charge machine and return the 50 new ones % purchase article "serial commitment.
<BR> Some refrigerator companies and the market launch of a 10-year package of different repair activities, Meiling brand Minister Zhao Ning Ning told the "China Enterprise News" reporter, "the quality of our service commitment and commitment, not short-term sales practices, and a normalization of enterprise operations. These two initiatives will serve as Meiling future long-term strategy to compete in the market means we are all consumers will ultimately fair and just implement the new values. "
<BR> Reporter noticed that the details of the development effort through the service, the successful promotion of Meiling performance improved rapidly. Company 2009 annual report last year, compared with operating income growth of 31.38% over the same period of 2008, total profit rose 1009.13% over the previous year. Distribution of home appliances in 2009 the Ministry of Commerce statistics show that rural areas, Meiling refrigerator shipped 1.513 million units, sales at all brands accounted 10.4%, the market occupancy rate in the refrigerator business in the countryside in second place.
<BR> Vice Secretary-General Chen Gang, Chinese appliance that provides repair increased from 3 years to 10 years for repair, and even the refrigerator free of charge to the user to send the commitment, not only did not drag Meiling performance, but to promote a strong rebound performance, which It is from the "strike fighter" to the "one stroke victory," change the course, Meiling found the service "burden" as "wealth" of the support points.
<BR> From two to five pole expansion of benchmarking
<BR> In recent years, China's refrigerator industry experienced a capital M & A, corporate restructuring, the market competition is also facing a new transformation and breakthrough. Especially with the rapid promotion of market concentration, showing a giant lead several new pattern, realized foreign markets, urban and rural markets and high demand for low-end market coverage across the board.
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