Yishui: cloth shoes industrial upgrading and cope with economic crisis
In recent years, the domestic shoe-making industry, the market appeared to narrow the development meet resistance problems, particularly in the current financial turmoil, the shoe-making industry is facing enormous challenges.山东省沂水County, in the new market situation in order to metamorphosis and development, upgrading industry through a comprehensive response to the impact of economic crisis and achieved remarkable results.
Yishui is the famous shoes production base of shoes a long history of production, in the Sino-Japanese War and the liberation war for national liberation has been making great contributions to Yimeng shoes have been known as “supporting the army shoes,” the new China was founded, People dig the old liberated areas of the industry to make shoes that specialty products supporting local economic development as a major pillar industries, Yishui’s shoes products not only occupy a larger share of the domestic market, but also exported to Russia, Australia, Southeast Asia and the European Union the market in 2003 was China’s Regional Economic Development Association as “Chinese shoes city.”
Although the Yishui shoes in size and output value of industry has great advantages, but in other parts of the shoe-making industry, like the shoes Yishui production also experienced a number of unfavorable factors in recent years, a shrinking market, competitive pressures increased, industrial workers recruitment difficulties and so restricted the shoes industry for further development and growth. In particular, as the international financial turmoil, shoes industry is facing a severe test, and many small and medium enterprises and even to stop production or converting the shoe. Yishui county government, quality supervision, shoes industry associations and organizations, has organized a special investigation, shoe-making industry development at home and abroad the situation and the status quo Yishui shoes industry, analysis Yishui shoe-making industry, the development of a way out, concluded that although Yishui industrial base have the scale and the advantages of labor is relatively abundant, but the low grade of products, product quality unstable, relatively few product categories, as well as the resulting profit margin is a little shoe-making industry, causing stagnation Yishui key. Yishui County People’s Government to address these issues put forward the “upgrade industry, strict quality, and expansion of species” ideas to revitalize the industry. On this basis, the shoes industry association also for the local and surrounding market characteristics, and established production lines imported shoes, shoes industry, to enhance the quality, comprehensive product range to expand footwear guidelines. According to statistics, as of now, 23 enterprises have been introduced Yishui shoes production lines, accounting for more than 80% of shoe-making enterprises, footwear product range is also from the past more than 30 varieties of expanded washed nearly one hundred varieties; At the same time , quality supervision departments also help companies to establish and improve product quality assurance system, pay close attention to product quality and improve, so that the county footwear industry to achieve a comprehensive upgrade.
Yishui star was originally a shoe factory in an old house shoes production enterprises, to upgrade production lines in the past, can only produce ordinary shoes, injection shoes cloth shoes and vulcanized shoes several more single species, since the new plant on a production line of shoes, the product range extends to dance shoes, sports shoes, casual shoes and other areas, more than 20 varieties. Sun Ai by a shoe factory owner’s rubber shoes talking about a new product, it appeared that the full momentum, he said the new variety of shoes products, and market space to be effective way to expand, local and overseas consumers are willing to buy such a beautiful shape, quality, Well, prices are also cheaper than the big brand footwear products. According to his current production scale of enterprises, a year can produce all kinds of glue, two million pairs of shoes, the output value may be 1200 million. It is understood that the shoe-making industry Yishui been upgraded, the market has a good ability to adapt and impact, even in the current financial turmoil, the county does not appear shoe-making industries decline, still maintained a good momentum of development . In 2008 the county shoes production close to 8 million yuan, placement employed 20,000 people, profit and tax of more than 50 million yuan. In addition, the county of new investment projects on the Double Star Shoe Industrial Park is also under construction, which is “shoes city” for future industrial development will play a further pulled and facilitating role.
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