Factors conditioning the market demand
Can be seen that both temperature and level of income and the amount of air conditioning has a high correlation exists, both on air conditioning consumption plays a significant effect.
Air conditioning ownership, the relationship between income level and temperature
According to the author of Chinese cities have air conditioning capacity, the relationship between income level and temperature study found that, when the temperature is the highest monthly average temperature below 24 degrees Celsius, the revenue impact of ownership on the air conditioning was not significant, air-conditioning in the slow growth stage of growth. When the temperature is the highest monthly average temperature above 24 degrees Celsius, when the disposable income of urban residents more than 7000 yuan, the air will enter a rapid growth phase.
3, living space and the use of price
Influence consumers to buy air-conditioning
Note: The above data a number of city survey
From an urban perspective, influence consumers to buy air-conditioned two major internal factor is the living standard and user fees. When the per capita housing area for more than 20 square meters, the housing area will no longer be a factor hindering air into the home. In 2004, China
Real estate
Development investment 1.3158 trillion yuan, up 28.1%; commercial housing sales 1.0376 trillion yuan, up 30.0%, including sales to individuals increased 30.4%, 93.3% share. Improve the living standards of urban residents soon. Thus, with the improvement of people's living standards, affecting air into the home of the important factors that will soon be ruled out.
Under HC International's survey data, the average Chinese residents currently on air-conditioning electricity consumption per month was 400 kwh, air conditioning use a cost of about 220. The costs are around 2004 per capita income of urban residents was 2.3%, accounting for the majority of Chinese provinces and cities in low-income urban residents per capita income of 3.1%. Can be seen, use of air conditioning costs in the consumer considerable percentage of income, so that hinder consumers to buy one of the important factors conditioning.
4, prices
Note: The above data is an urban survey data
That the air conditioning at a high cost and income is not high potential consumers were 10.6%, 8.5%, both less than 20% of the total. Therefore, we can see that level of income no longer be the main factors affecting air consumption. But consumers are generally willing to accept the price range is 1500 yuan to 2999 yuan, has bought the consumer and potential consumers to choose the ratio of the price segment more than 60%. Therefore, the main products enable enterprises to keep the price in this paragraph, and continue to lower product prices, manufacturers and businesses is to stimulate demand and expand market share, the principal means.
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