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Market, excessive competition, a dazzling variety of products, led to some phenomenon of commodity prices unrealistically high. Crystal Light on the half-million are only, can be. Interview to a reporter yesterday lighting industry with the fact that she exposed the lighting industry, the price unrealistically high, the phenomenon of goods does not match reality
"Style metal lamp with three shops selling three different prices. Aizai afraid to buy expensive, buy a cheap fear of poor quality." Ms. Chen, a recent public defenders call the hotline 82888000 Post reflects itself in the process of consumption encountered confusion. With the advent of home improvement season, there are many people to the press expressed similar concern. 14 journalists visited this topic in the lamp market in Qingdao.
Bargain less than half worry
A few days ago, people in the lighting market, Mr. Sung promising an imported crystal lamp, price 12,800 yuan. Shop owner said it is the overseas designer lamp, above the crystal is imported from India, lighting and great, the lowest price can play . Mr. Song that price is too high to leave, the boss suddenly soft tone down that price can be negotiated once. "Finally, the price of 6800 yuan transactions, buy home, I also feel fleeced." Helpless Mr. Soong said, can easily turn down almost half price, I do not know these gorgeous bright crystal light what is the reserve price number.
A kind of light there are three price
Ms. Chen has prepared to buy a metal "fishing light" placed in the living room, but it looks very stylish floor lamp, priced out of nothing is dizziness. Is also a large "fishing light", a market with 1,860 yuan, 980 yuan, 620 yuan three price. Sale price 1860 yuan of business that this light is our brand, stand in marble, shade, shrink rod is stainless steel, the price naturally expensive. The sale price 980 yuan, 620 yuan of retailers have said they store this lamp is an international brand, is sold out special just cheap.
"From outward appearances, in addition to colors and patterns are different, the other is also not much difference." Ms. Chen said she is very contradictory, I do not know the election expensive or cheap.
Prices are themselves the subject of
One morning, reporters visited the market find a lamp, the price unrealistically high is a common phenomenon. 1 Lamps City, the price 4400 yuan of domestic crystal lamp, no other reporter openings bargain, boss played three upon admission. "Prices are the subject of our own. You optimistic about it, I could then offer to guarantee cheaper than other stores." Boss while he was talking, the reporter into the import of crystal light district, each lamp in million yuan. The boss said that these goods are national uniform pricing, most can play .
The experience of Mr. Soong's mind immediately points to a more than 14 thousand yuan of crystal light starts to counter-offer. Eventually, the journalists will price Kandao tickets, the boss also cheerfully said that, if bought, can be donated bulbs and lamp beads, buy more if a reporter, the price could let a let.
The higher price the greater the profit
Ms, said the industry, early lighting industry popular "40 dollars lamps, sell you 300 yuan a friendship, 400 yuan is the market itself." Competition is fierce, although profit is down, but high prices has become a tradition. Lighting of the gross margin is now about 50% to 100%, if so after break, thousands of domestic crystal lamp purchase price at 600 yuan or so million purchase price of imported crystal lamps around in 5000 yuan. The higher the price of the lamps higher profits, due to the lack of uniform pricing, all depends on how much customers bargain transaction technology.
"Style similar to the lighting and material there is a huge difference." Ms for example, said crystal lamp, crystal lamp crystal texture of the general points of natural, heavy lead crystal, low-lead crystal, crystal glass, crystal now on the market More than 95% of light crystal glass and even plastic, natural and cost far less than lead crystal.
Pineapple glass pellets cost a few cents only, while the same size lead crystal to a few dollars. Usually four or five hundred dollars to buy the plastic crystal lamp, lead crystal lamp will have to seven or eight thousand. If tightly together, the difficult to distinguish, the glass business to work better, "Crystal Light" when the phenomenon of low-lead crystal sell many. There are pretending to import sheepskin parchment paper light lamp, iron wall pretending to copper wall lamp, consumers should pay attention to distinguish. Consumers should buy when the lamp has some lighting, common knowledge, so as not to spend extra money on false products.
I am an expert from China Product, usually analyzes all kind of industries situation, such as baby carriage strollers , quad stroller.
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