3D TV market perform "Lost" is hard to love you
Recently, Samsung , Sony, TCL, Hisense, Changhong, Skyworth, and other domestic TV manufacturers have released a 3D TV products, and advocate for "3D entertainment into the living room from the theater," the selling point. Continue LED TV Internet television is able to immersive 3D TV is becoming a big flat-panel TV manufacturers to increase publicity of the new product. However, 3D TV listing market, how it reflects —
Recently, this reporter visited Suning , Triple and other home appliances stores and found, color TV manufacturers in general, "thunder, little rain." 3D Display Technology in the time of rampant speculation, only a small number of 3D TV supply products to retail outlets, and 3D TV Sell Performance and unhappy.
Market performance was "lost"
In color TV sales area in a circle, the reporters found that there are only three weeks than the whole model area, but the price than the ordinary LCD TV Prices much higher. 46-inch 3D TV is priced at 19,999 yuan, 55-inch 3D TV selling price up to 25,999 yuan. Compared with the size of conventional high-definition television is about twice the price. According to Purchasing Guide Introduction, Samsung free for each TV with a complete set of 3D equipment, including Samsung 3D Blu-ray Player, two 3D glasses, 3D DVD and TVB card, consumers can buy Samsung Samsung 3D TV will be able to enjoy full 3D solution. 3D TV only during the 51 sold dozens, hundreds compared to ordinary color TV sales, the performance should be more dismal.
Counters in the TCL, the reporter did not see the legendary 188,800 yuan to the naked eye 3D stereoscopic television, Purchasing Guide to reporters about his 55-inch 3D TV, but instead promote their Internet TV, "or ordinary television cost-effective." Hisense and Changhong
in counters, when reporters wanted to try to 3D playback, the Purchasing Guide is not prepared to 3D disk or even 3D glasses, 3D TV, but also to promote enthusiasm is clearly not high.
The press at Sony, LG , Sharp, Toshiba, Hisense, Skyworth, Konka and other area inquiries, these brands are no 3D TV sales.
Even Shopping guide to the 3D extension is so low-key, wandering in the store to buy TV consumers, but also those who see little more than consultants.
Costly "white elephant"? 3D TV and now the reason being the market cold, study the fundamental has the following weaknesses:
First 3D film will contain a rich source of not a majority of consumers desire to buy. Early 2010, 3D film "Avatar" movie in the history of the world's biggest hit, 3D imaging industry has begun to move towards mass industrialization. The current film and television industry chain will already have 3D chip source as money machines, but due to many factors, 3D film source to achieve a steady stream of supply will take some time to develop enough to grow enough.
Followed in its display of immaturity, to wear an expensive 3D glasses. Users looking for a long time will inevitably dizziness ear, "complaining." See in our daily life are three-dimensional objects, but will not see much or long to dizziness. And why also the pursuit of three-dimensional effect, 3D TV will have such a situation? In fact, this and the current 3D TV technology is still far can not be achieved, "gives the eye can adapt to the three-dimensional effects", and therefore there is a great 3D TV technology for development. Then there's cost 3D TV
serious asymmetry. Compared with the size of conventional HDTV on the times your price, consumers money or time will be weighed. While many manufacturers have introduced 3D TVs that support both 2D and 3D, but it takes a more expensive price to buy a TV with a view of "ordinary film" can not help but be more consumers that are a waste.
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