Sony, Apple unveiled a new PC strategy will be vied
Profile picture: the launch of Apple "Tablet PC"
Apple "Tablet PC" after the Japanese debut
Sony "Three trends" can with it's answer to?
Intern reporter Gao Lingyun Xie Chunxu
27th of this month, carrying the mysterious virtual Apple Keyboard Like a large iphone's "Tablet PC" will be officially unveiled, no doubt it is spending Electronic A carnival industry. Steve? Jobs bet: he can change with this tablet PC, such as textbooks, newspapers and television like the business, as he's iPod revolutionized the music industry the same.
The same main high-end and customized market, Apple has been secretly during the Cold War battle of Sony, in time for the Apple "Tablet PC" appeared before the PC release of its new strategy will bring the laptop Sony boasted three major trends, "Smart technology, green economy and customization will be the future of the three major trends in notebook market, while Sony will be the trend these three play a leading role."
Apple flat machine will explode deep reading electronic
According to developers, said Apple in the development of this equipment is very concerned about the device in the home and the classroom can play a role. They hope that the flat-panel device can be shared by multiple family members for at home reading news and checking your email. Apple has been studying the electronic textbooks for schools. They also have been considering the content of newspapers and magazines in different ways on how to devices present in the flat. Apple has recently been with
books, magazines and news publishers to discuss Cooperation Way issues. Informed sources said that Apple has with the New York Times, Kant Nath publishing company and the "Wall Street Journal," the parent company of News Corp content on the flat plane had arrange with.
"The Wall Street Journal" reported that Apple is also working with CBS Company, ABC's parent Walt Disney Co. and other television networks on the monthly subscription service to negotiate.
Digital products as the iPhone is typical of multi-direction, as many analysts advocated Apple's new notebooks will set off e-reading, open a new era of electronic media. The convergence of electronic newspapers Print Products, convenience and energy networks, electronic magazine higher resolution than the online version of magazine, so a more visual impact. In addition, e-newspapers and e-magazines can also help publishers address Advertisement Declining revenue problem.
Like the iPod's success is inseparable from iTunes Music Store, iPhone's popular App Store AppStore can not be separated. Apple Tablet PC's popularity, of course, need a convenient service, to provide electronic content to download. Therefore, the promotion of Apple's Tablet PC support services must be appropriate.
I DC The analyst believes that Tablet PC sales situation good or bad, but mainly depends on its price, Apple must convince consumers its own production of flat-panel computer does better than the iPhone, and WIN DOWS Notebook . Meanwhile, Apple is also facing from low-cost Internet access in this and similar devices, such as the Amazon Kindle eBook reader such as fierce competition.
"Green computer" into a new trend
With "low carbon" to continue to spread the concept, more consumers are starting to join the ranks of green volunteers. Energy consumption of products as notebook computers, will use the reduced size of outer packaging to reduce packaging material usage, and the use of recycled materials, environmental protection measures, environmental protection concept of paid practice.
According to reports, Sony launched the "Green PC" concept under the new "green W Series" main part of the body is using recycled plastic materials, some from old plastic packaging is used bottle made of recycled materials processed to achieve energy saving.
2008, continues the 11-year-old V AIO brands have been given new meaning, from the original "audio-visual integration platform," evolved into "video intelligence cooperation." So in addition to green, the more their own developed software began to be used Sony laptop, VA IO also introduced a new generation of multimedia applications, M ediagallery, which is also considered a revolutionary direction notebook industry.
The same time, Sony announced its first V AIO variety of notebook computers will carry the first generation Intel Core Duo processor. From 2009, Sony VA IO platform has the entire department to switch to Microsoft W indow s7 operating system, with multi-touch technology, the operation easier. In addition, the new generation of solid-state drive SSD storage medium to improve the response speed of notebook computers, while ensuring a more secure data protection.
Customized notebook warming Including HP, Lenovo, ACER, Dell laptops, including the major brands to go mass market mass marketing, with the exception of Sony hopes to achieve by increasing the added value of the goal difference, "CTO (ConfigurationToO rder, or custom service)" is differentiation strategies.
From the spring of 2008 that has been providing customized services laptop to the spring of 2010, Sony V AIO time in two years has introduced several product lines tens of thousands of models of individual product customization services, consumer customization proportion of notebook computers is increasing year by year. Customized content and options also extend to many aspects, from a variety of individual hardware and software configuration, a variety of patterns and color notebook panel, notebook body to begin to provide laser engraving.
In fact, Sony, Sony CTO project is great "asset light" strategy. This product customization system is self-developed by Sony, and with sales of front-end systems, financial systems, planning systems and production systems to connect. Sony's background, the introduction of CTO project means the production, distribution system changes accordingly. A few years ago, Intel to boost notebook sales, has been pushing a BTO (BTO) model notebook, because there is no effective sales companies, while consumers reach maturity and other factors, so the plan to nothing . Now in the Sony-led, customized laptop heating up.
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