IT distribution giant home appliance chain enterprises join hands to seek common
Over the past called China in 2005
Home appliance chain
The fastest growing industry in the year. In
Retail
Zero tariffs for foreign products to the pressure, in order to occupy
Competition
Advantages, the major home appliance chain enterprises accelerate the expansion of "enclosure", to take independent shop, M & A, integration and other means to launch a "race shop."
States United States
,
Suning
Have announced the completion of the market at the national level, the store layout, in Beijing, Gome, Suning, Yongle, Dazhong out four giant spaces in 110 stores. According big giant store opening program next year only to the home appliance chain stores in Beijing, a number will exceed 200.
Indeed, Beijing is more than 110 home appliance chain stores, many have been close losses. Especially in the traditional home appliance prices lead to increased profit margins because of Rush thin case, the home appliance chain giant If you want to maintain high profits, in addition to promoting the industry reshuffle, but also must be such as from other Yetai
Computer
City Communications
Marketplace
Scraping to more market share.
This, the appliance giants have not the slightest secret that Zhaobao Min, general manager of Gome Beijing office told reporters that Beijing is the traditional home appliance market, home appliance chain giant has been able to account for 80% to 90%%% share, but if the market extended to the IT, communications and other 3C products, home appliances chain in the 3C market
Sell
In the share accounted for only 50%%, considerable room for expansion.
It is this phase of the IT grade ore to be extracted, the country has adopted the U.S. so-called "6 +4" strategy, announced in China
Unicom
Strategic cooperation, while strengthening IT product sales, the right to speak. Dazhong also call for "relying on the digital, to achieve 3C" strategic plan to jointly set up an important supplier CES Union. In fact, almost all home appliance chain store went out of their brand new from the traditional home appliances, transform into 3C, are conducted almost every store overall transformation, the best place to shop for IT products in the consumer, on the whole, household appliances even
Locks
The 3C strategy of distribution are evolving.
3C fusion-driven changes in distribution patterns
Great Leap Forward-style home appliance chain supermarket expansion strategy has greatly stimulated the leading IT distributors.
Digital China
Lin Yang, executive vice president said: "Digital China has signed several major appliance stores supply agreement, according to the characteristics of consumer appliance hypermarkets, the implementation of appropriate plans for cooperation." Agent with Digital China
IBM
,
HP
,
SONY
And many other domestic and foreign manufacturers of IT products, after the main channels through all levels of business to sell, but now the company has begun to alert the power of home appliance chain stores.
Lin Yang told reporters, Digital China IT products, customers will be broken down into five categories??? Consumer users, home office users, small businesses, enterprise customers and large customers, the purpose is to facilitate the analysis of each Class of customer demand and product life cycle. For consumer customers and home office users, Digital China for a long period of market research and found an increasing trend of these consumers are in large
Shopping
Or appliance store to buy household consumer class IT products, while traditional IT end market??? Computer City's customer base is gradually reduced. The statistical data also show that the traditional computer sales channel market share are from 2000 over 90%% year%% decrease to about 60.
Lin Yang believes that this situation and is based on changes in properties of IT products. Now the entire IT industry, products, moving both ends of the differentiation, one end of the increasingly close association with the technology, such as high-end networking products; a correct rapidly from high-tech products to consumer products transformation, such as home
PC
,
Notebook
Computer
Digital Cameras
,
MP3
And so simple to use such products, the sales process tends to simplify the form close to the other general merchandise sales, which IT products for the home appliance chain stores in the rapid spread of the foundation. "In the home appliance chain stores started taking the case, who can be the first to account for stability in the heel piece of new territory, whoever will win out." Lin Yang said. Based on this idea, Digital China established full-time sales
Team
, The fastest completion of large and medium, Suning, Gome, Hongtusanbao sales coverage and other major stores. First half of 2005, Digital distribution business turnover grew by 23.95%% in the IT distribution industry can be rare.
Interesting is that for end-user types of segments are usually only in the IT manufacturers Zhuoan on. As a distributor, usually considered more of the characteristics of the product itself, but for today's Digital China, the "customer segments are all thinking of a dot, we believe that all of the changes are due to customer demand of change. "Lin Yang said.
As the oldest and largest IT distributor and service provider, Digital China's every move, the equivalent of development of the industry benchmark.
Expert
Pointed out: segmentation customer base, compressed intermediate channel, innovation
Marketing
Model, will be the future development of IT industry trends.
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