Changchun fish market "chilled" taste of fresh consumer
A way to fish buried in the ice in the "cold" method, has increasingly been adopted by operators in Changchun. People buy the first consideration when fish is "fresh" and frozen aquatic products as taste, freshness, and other areas increasingly favored by consumers. Now northern summer, the chilled seafood seafood market share in the continually expanding, originally frozen aquatic products in the market lead in this situation has to change, their principal roles are gradually being replaced by chilled seafood.
Market sales of aquatic products now roughly three categories: fresh produce, chilled products and frozen products.
As the number of fish habitat requirements of the more special, especially the seafood is very easy after the death of fish water, operators tend to take chilled, frozen two ways to save and transport the last to enter the terminal market. In contrast, "cold" way fish can maintain the original living cell state, these fish can keep the original taste and nutrition; and chilled fish are easy to change its organizational structure and nutrition, meat preservation on not as chilled seafood.
Most of the chilled product prices lower than the frozen product.
As the frozen product to catch up after processing, freezing, packaging, storage, difficult, transport must be enclosed with a high degree vehicles, storage and transportation costs are high. The chilled seafood from fishing to put on the shelves the fastest in just 34 days, both in the spring quarter, you can use normal vehicles, transport, packaging and other sectors are relatively simple, relatively low cost. As the intermediate links less, the price of chilled fish instead of frozen aquatic products cheaper than some of chilled seafood Frozen seafood wholesale price even lower than the 20%? 30%.
In Changchun City, several large farmers market, supermarket, chilled seafood stalls sell fish steadily occupy the most prominent position area.
By way of display of chilled seafood species covered squid, octopus, Wuchang fish, yellow croaker and so most of the aquatic products, an expanding sales, are "eating away" the share of frozen aquatic products. So some people predict, aquatic products market, "chilled" will completely replace the "frozen." In this connection, experts in the field of food storage and transportation, Ma Zhiying, deputy director of Shanghai Food Research Institute of the states: of chilled seafood in a certain extent, are "eating" frozen aquatic products market share, but can not completely replace its frozen seafood.
First, some aquatic products to achieve the chilled storage, transport difficulties exist, particularly in offshore fishing, a lot of ice on board not prepared to be used for fresh fish, frozen in this case, more practical way; second , fishing and aquatic products listed are low and peak seasons, aquatic products market volume during the peak season, prices cheaper, thus producing the operators often take frozen way of saving time left to the off-season sales, and fresh chilled products are usually only a week so, obviously not meet the purpose of long-term storage, it becomes the only choice frozen.
Usually "cold" Request the external ambient temperature is relatively low, a number of weak strength of small businesses operating out of cost considerations, will choose to operate frozen products, frozen products, therefore there is a certain market space.
I am an expert from China Product, usually analyzes all kind of industries situation, such as juice concentrates , vegetable biryani.
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