Galanz microwave oven "Ten Champion" behind the pursuit of innovation
Glanz
"Ten Champion" behind the pursuit of innovation
Manufacturing enterprises to take the road of independent innovation and sustainable development? See China's "world champion"
Note
Glanz has endured from the industry of "price butcher" of the condemnation. A business alone
Price war
Enterprises to become world champion? How many companies price war, the result is to their own defeat, to break the industry. Pure price war, war is often evolved into debt chains, fake and inferior products vicious flying melee!
The process of globalization, "the world
Microwave ovens
Industry
Leadership
Brand
"Strengthening the role is Galanz logo into an international enterprise, more diluted Glanz on the industry of" price butcher "the misunderstanding.
Galanz spokesman said, since 2000, Galanz development of new technologies, new materials, applications have invested a total of 1.8 billion (about RMB 1.5 billion). Willing to invest a new R & D, dare to go beyond self-household electrical appliance enterprises in China to Europe and the United States first-class supplier of electrical main flow channel was impressed.
The same age as the reform and opening up of China's enterprises, the development of Galanz is an extraordinary journey. Down to the microwave oven from small factories King, Glanz has maintained sound momentum of the development. In the 13 years involved in the microwave industries, Glanz has been maintained for 11 consecutive years of sales and market share in China Champion for 8 years to maintain sales volume and market share in the global market champion.
Chinese brand
Research Institute on January 10 in Guangzhou issued "100 most valuable Chinese Famous Trademark" list, Glanz and Hongtashan,
Association
Other 10 mark also elected the "China Famous Brand 10 standard king." According to list in all the well-known trademarks in China, Galanz ranked tenth, other selected home appliance brands have
TCL
No. 28, the U.S. ranked No. 35,
Gree
No. 39,
Kelon
Ranked 64.
"Peking University Business Review," published in January "2005 consumer brand trust", the top 10 brand were
Mercedes-Benz
,
Nokia
,
Master Kong
Galanz, Pepsi
Coke
, Unity, Nestle, Maotai,
Haier
,
Coca-Cola
And other world famous brands. It is noteworthy that, in the Chinese consumers the most trusted brand in home appliances, Galanz top of the list.
Galanz Group Executive as President, Mr. Liang Zhaoxian that the home appliance manufacturing industry need to constantly strive to break patterns of production and technology, and only continue to exceed customer expectations of supply products and services, to ensure that enterprises permanent
Competition
Force. Glanz won the hearts of consumers, because we can consumers "Care."
Europe and the United States who look Glanz, also discard the "low quality cheap Chinese goods" bias. Early in the last century, Galanz on and
Wal-Mart
Carrefour such strong cross-border terminal has established close ties, in fact, Galanz has long been a supplier of Carrefour's largest home appliance. Last year in September, project director of global resources Carrefour Joe? Djody Jack publicly when visiting Glanz, Galanz in terms of production management, product quality, product innovation and so on, are all worthy of Carrefour Global Marketing by priority strategic partner.
In the global competitive landscape, the newer technology, more features, better quality, better service, lower prices are Galanz killer, both in the Chinese market and international market. Adequate
Talent
Reserves, R & D determined to go beyond imitation, so anything is possible.
2006 3 28, for the new "10 Champion" beginning when the microwave oven operating Galanz
Team
The "harmony of profit, innovation management" as the guide, fixed world coordinate positioning market demand, production and marketing plan in the new target of 22 million units.
I am an expert from China Manufacturers, usually analyzes all kind of industries situation, such as doorbell intercom , prepaid camera phone.
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