Children's shoes fierce market still attractive
Children's shoes have a very mature business, industry competition is fierce, format of sorts.
Traditionally, the definition of children under the age of 16. As the market continued refinement and development of the situation of children and young people with very different before, so ordinary shoes sales, to 14 years of age as the main body. The industry believes that children under the age of 14, according to their different developmental stages can be divided into three parts, 0-3-year-old infant, 3-6-year-old children ,6-14 years of childhood, each period has different sales focus .
30 billion market
Currently, according to the statistics, children's shoes products each year, nearly 30 billion yuan of market capacity. Children's shoes, a blue cat's staff believes that the standard of living is now more and more parents put their children's lives more and more, children's consumer has a clear individuality, the trend of buying initiative. Therefore, children's shoes in the market space will be increased year by year high.
He also said that the number of children in the country to 380 million calculations, per capita annual consumption of 4 pairs of shoes, each pair of shoes to a conservative 20-month, 28.8 billion is.
Extra cash
The industry believes that: children's shoes compared to other children's products, the cost is small, profit big, and children continue to grow in the foot is rolling in business financing. "No shoes, poor foot half" of the old saying stimulate the nerves of young parents, adults and children shoes miniature cartoon version side by side. Children's clothing adult trend, the design of children shoes cost is reduced to a minimum, market factors such as high-end brand has a pitiful, so the probability of successful entrepreneurs is virtually enlarged.
Some media have reported sales of Jiangsu Province of children's shoes, children's shoes sold on the main channel?? Large shopping centers, the province more than 40 on average every 10 children's shoes brand shopping malls, these malls the average children's clothing Retail sales at 1 million yuan -300 yuan. Coupled with the brand children's clothing store across the province is about 400 more than the average per-year retail sales of 5 million dollars is about 20 million yuan, total retail sales in more than 22 million yuan.
Multi-channel access
12 Hi Kids shoes stores Wang Hongbin manager said: Adult children's clothing and shoes to follow the market practice for clothing and shoes. There are many ways to enter the field, the first distributor to do the brand's agency, made within an area the operation and management rights in the region of large retail outlets set up special counters or independent development of multiple stores. May only open stores, the single store operation. Simpler way is to purchase from clothing and shoes wholesale market operation. Several models have advantages and disadvantages need entrepreneurs within our capabilities.
Store set up shop
The brand manufacturers generally to agents or franchisees average discount in the three fold, shopping malls close to the point deduction is generally about 20% -30%. Mall or store the time of sale will require the operator to participate in a variety of promotional activities, at least there are 4 major activities, namely 51, 11, Spring, Dianqing. All operators in general will participate in, do not say the second year of renewal, that is, during the event, only people selling their own fun. As a quarterly basis the actual costs of children's shoes for the sign about 60% of the retail price, dealer or franchisee retail gross profit margin of 40%.
To open a store
Let us look at the situation of brand shoes independent stores, to open store brand children's shoes need to pay attention to: site location, store size and store the image of the decoration, which are related to traffic and the image of things to do well on the direct result of store can not survive! A lot has already calculated the industry: 30-50 square meters of shop lots generally needs about 60 000 -8 million investment, the business is a quarterly basis after the beginning of the actual cost of children's shoes for the signs of the retail price 60% actual retail dealer or franchisee gross profit margin of 40%.
Intermediary sales
Basically, these children's shoes sold through the clothing market, children's shoes to flow around the streets of shops selling children's shoes, of course, the retail apparel market is. I have investigated this type of store rent is generally 10 thousand yuan -2 million / year, basically do not need any fee simple decoration, the sale of children's shoes work generally, and some have name and address and trademark, some are not no. Basically, the state style in imitation. But they have a common feature is the low purchase price, purchase price is usually the brand children's shoes is about 50% -60%. The broker's retail gross profit margin of 20% of annual retail sales at 100,000 yuan -20 yuan / shop, net profit is far higher than those of brand shoes stores, the key is a lot of these shops, and even chain of children's shoes shop there. Most of these shops business is booming, consumers here in the shoes of the cost is relatively satisfactory.
Publicity promotions
Seasonal holidays or major shopping malls in the overall marketing launch, by the mall come out in some shopping centers posted the press let promotion advertising (By the way children's shoes), and the mall entrance hall posters. Some stores hang a banner outdoors, distribution of leaflets, folders declaration pages.
As for promotions, now mainly are: discount, special price, buy how to send the amount to send promotional items to buy so much. This white-hot competitive with other industries in stark contrast and deeper means of promotion and advertisement industries have yet to see a lot of used children's shoes.
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