Printing supplies market and trends analysis – general supplies – office supplie
[ HC office supplies network ] According to statistics, domestic supplies market value of more than 20 billion yuan every year, and also to maintain fast growth. However, the market original supplies, supplies and general supplies of counterfeit possession ratio of 5:4:1, while the international market for the original supplies and general supplies 50% each. The reason is because the high profits Centre at the existing supplies.
First of all, Printer Profits be higher, which is a profit, but to maintain supplies of high prices, manufacturers can be long-term profits. Meanwhile, the high price of the printer, the printer will also affect the sales and popularity, thereby reducing the manufacturers of the revenue. Second, the basic structure of the market now, to grasp core technology printers are HP, Epson, Canon and a few other manufacturers have a complete marketing program, if a printer is more expensive models, its market share will soon be used by other manufacturers occupied. In addition, the manufacturers of all types of printers use different supplies, there is no universal, so there is no great sense Supplies competition took place. Because of this, almost all of the printer manufacturers to use low profits or even loss of the Printer to attract users, and leading special supplies sales follow-up to make a profit, so that not only guarantee their own profits guaranteed market share. As the manufacturer's profit margin to retain the supplies, general supplies to attract a large number of business concerns and even counterfeiters face of the temptation of the market, supplies the market battle is inevitable.
With the addition of "Intellectual Property Protection Convention," national action to combat counterfeit consumables gradually deepening, supplies will show the following three trends:
(1) original supplies will continue to maintain 50% market share
First, the original manufacturer supplies to master core technologies and patents, but also the production and design of the printer manufacturer, it can often be changed by the printer manufacturers to limit access to supplies of other markets. And, supplies some of the high-tech parts such as printer heads, drum manufacturer is unable to produce normal supplies to rely on recycling renovation or third parties, these have a direct impact on the quality of supplies or prices, increased general supplies manufacturers the threshold of entering these markets. More importantly, the original factory also supplies a large quantity of supplies patent, if necessary, he is wielding the big stick to fight patent-related manufacturers such as EPSON's 337 a while ago is a typical example of the investigation; Second, brand awareness is degree and the role of channels. For most consumers, what brand of printer to buy, first thought is the same brand of original supplies. Original supplies coupled with high-profile product quality and, of course advantage in the work; Third, use of general supplies for the printer manufacturers product warranty provisions shall not affect many consumers also purchase orientation; fourth, after many years hard, printer manufacturers have been in the country are well-established sales service system, these channels everywhere, the original supplies naturally smooth without yin, from Europe and the United States market structure, the future mature market original supplies will remain 50% market share.
(2) general supplies market will gradually grow, and the international market original, general supplies a considerable percentage
The face of original supplies, general supplies manufacturers to increase their publicity, build their own sales channels, take a compatible printer cartridges caused by failure of maintenance obligations and so forth. But the original supplies, after all, the brand has long been accepted by the people and general supplies manufacturers, for their strength and limitations, its advertising and channel construction and the short term can not fully match the original manufacturers. Can be seen in the next period of time, general supplies are still hard to shake made the original supplies leading role in consumer acceptance of general supplies are on the increase, the market's purification and improvement of product quality, general supplies in the market share is still expected to further increase.
(3) counterfeit supplies will gradually reduce or even disappear
Although the original supplies are also facing counterfeit supplies of its beneficial impact of noise, but inferior products on the market as a whole the impact of general supplies more serious. For most consumers, when the use of counterfeit consumables problems, blamed only its counterfeit consumables, supplies will not anger the original manufacturer. The use of inferior issues arising from general supplies, general supplies will not produce all the good idea to not use any general supplies. General supplies market is quite a mixed bag, firms relying on inferior products is around strike price advantage, which is the formal general supplies harm is immeasurable.
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