Automotive, appliance "TM" What signal transmission
Countries have introduced in the current "Green New Deal" to tackle the financial crisis, the culture background of economic growth, China has introduced measures which conveys an important signal?
Following appliances,
Car
Countryside policy, the State Council recently decided to implement the automotive, appliance "TM" policy, which is China's first large-scale use of government funds to encourage consumers to "TM", buy appliances and cars.
Countries have introduced in the current "Green New Deal" to address
Financial
Crisis, the culture background of new economic growth points, China introduced these measures, what other important signal transmission? Interview with Xinhua, the relevant state departments, some consumers, related companies, industry representatives and experts and scholars.
Relative to targeting the rural consumer market "
Bringing home appliances
"" Car to the countryside "policies, automobiles, home appliances," TM "policy is seen as China to expand domestic demand started a second round of the New Deal.
National Development and Reform Commission, Central Information Secretary Zhao Jiarong told reporters that by taking the form of financial subsidies to encourage the automotive, appliance, "TM", can effectively stimulate domestic consumer demand, promote healthy development. According to the authorities predicted that cars scrapped in 2009 will reach 2.7 million,
TV
Machines, refrigerators, washing machines, air conditioners and computers 5 appliances nearly 9,000 million units, if all-out update, in stimulating consumer demand will more than 500 billion yuan.
The State Department will
Beijing, Shanghai, Tianjin, Jiangsu,
Zhejiang
, Shandong, Guangdong and Fuzhou, Changsha as appliance "TM" policy pilot areas. Research shows that spending power in these areas not only higher than the national level, local residents appliance holdings in 5 years ago has reached a higher level, there are some replacement demand, most likely spending to upgrade.
Suning
Electric President Sun Weimin said the government subsidies Jiujia Dian products are considered to determine a large household appliances, new product market average price of 3,000 yuan, according to 10% of the allowances, each new machine will be 300 yuan subsidy, 20 billion could be driven 20 billion Element
Sell
Amount.
In the country to encourage the development of circular economy against the background of the implementation of the automotive, appliance "TM" for promoting China's automobile, home appliances and bring opportunities to upgrade the industrial structure, resources will also inject vitality into the development of recycling industries.
Galaxy Securities analyst Zhu Lijun appliance industry that in recent years, promoting China's home appliance market is the replacement of the main factors: the traditional
TV
Sales dropped 50%, while the flat panel TV is maintained 50% growth rate. In addition, the use of refrigerators and washing machines 8 years to 10 years, currently updating our country is entering the peak of the market there is a big update needs.
Appliance "TM" policy so that more companies see the development of household appliances appliance recycling industry opportunities. TCL Group Brand Management Center, Liangqi Chun revealed that the TCL Group has started the cycle of home appliance recycling economy project, believes the new policy, driven by prospects for the future of this project worth the wait.
Analysts believe the new subsidy policy for solving the unemployment problem will also be a panacea. This reporter learned that Hisense Kelon Electrical Co., Ltd. in January of this year to now, more than 5,000 new employees. "TM is the policy of the home appliance business is a 'good news'." Zhou, president of a small day that as more people purchase home appliances, each of the enterprises will expand production, thus driving the raw materials, spare parts production, and logistics and transport and other upstream and downstream industries, making the whole industry chain to improve efficiency, increase in employment. "This effective multiplier in the industry between upstream and downstream transmission, will expand the benefits of a more than tenfold."
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