Irresistible trend of the market all
2008 Microwave ovens In Home Appliances Industry and consumers in the position of the kitchen is gradually become clear. Composite
States United States , Suning Sales of home appliances and other large stores hot, microwave famous enterprises continue to introduce new products, versatile microwave oven was touted by the consumers, has become the leading brand microwave oven market.
"Almighty" will be of universal type microwave oven
I found after visits to various supermarkets, microwave oven market, "versatile" microwave oven began to catch on. State U.S. consumer who is buying a microwave oven told reporters, want to buy a versatile microwave oven, rather than buy can only be steamed or grilled. I found that as the microwave oven simply "heating of the times," the end of the microwave oven market will enter the all-around times. Microwave giant
Galanz Also verify the author's speculation. Galanz microwave oven, general manager of sales, according to Liang Hongsheng introduction, Galanz microwave oven in 2008 sales reached a record high of 6.5 million units, up 50%. One very popular among consumers of the "Red China" all-around microwave ovens, as the main driver of sales growth. Liang Hongsheng also revealed that in 2009, Galanz microwave oven will further reduce the single-function products, pushing all-microwave oven.
Industry analysis, microwave ovens imported goods as the West to meet the diverse dietary habits, food culture and prosperity of the Chinese market must be a single function from the previous change to the function of high intelligence.
It is understood that the current kitchen appliance market, "highly educated, high-quality, high-income" and "three high" consumer group has become the main force, they require a higher quality diet, different qualities of food, cooking requirements in different ways, such as soy products by "cooking" or "stew" in order to achieve good absorption of nutrients, spicy taste is usually "grilled" to complete, so tend to choose all-microwave. Especially in the financial crisis, the single function of both the microwave oven can cost more than from all-microwave oven, a machine used by the popular all-around natural microwave oven.
Experts advise microwave "partial subjects" undesirable. "Graduation exam requires knowledge of various subjects to be excellent players, microwave ovens also need a comprehensive product features, limited only function if only one aspect, no doubt with the candidate's side is no different subjects," long-term appliance expert Lu Renbo that "this brand is at best off the edge of the industry."
"Single function" products will be eliminated
Historical experience also proved that the followers of microwave market speculation own conceptual single function, it is difficult to keep up with the pace of the leader to obtain market approval. In 2005, a series of "fried" feature of a Korean brand microwave ovens, has been phased out except in Tianjin manufacturing base outside of the market; followed, a series of "bake" function of a Japanese brand has shrunk the market, focusing on local features of the "single champion "strategies are miserably.
As the industry leader, Galanz microwave hold high the banner of the Almighty, long-term occupying more than 50% international market share and market share in China has a clear advantage, mainly because Almighty Galanz type microwave oven to meet the market demand.
Learned, as the current "all" model of microwave ovens for, Galanz "Red China" to achieve a number of key technological breakthroughs, to the intelligent perception of food, precise adjustment, really stewed, roasted, boiled , steamed round everything, almost to make Sichuan, Shandong, Guangdong, Huaiyang variety of cuisine delicacies. Glanz also has a Chinese red microwave disinfection, preservation features, adds a unique "steam cleaning", "baby bond" function, all these technological breakthroughs allow the use of microwave ovens has been greatly improved.
"'Round' of the technology is becoming the mainstream market a new, simple steam generated by microwave heating technology has been covered multiple steam technology, both promote their 'steamed, baked' and so the principle of how a single function, its working time and heating temperature, the effect is not better than the 'all-round' type microwave oven, consumers in the major appliance stores presentation can verify, "an association of experts familiar with the microwave market in the phrase," to the user of the microwave cooking method is arbitrary and should not be a simple 'do not fire the steamer'. "
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