The lack of resistance to future regional chain go? – Chain, channel, Golden Sun
In the appliance industry as a whole environment of declining profits, with the appliance manufacturer's reshuffle and integration
Home appliance chain
Consolidation within the industry can be said is inevitable, in
Market economy
, The survival of the fittest is not breaking the law. First, the basic set up regional appliance chain in the primary market or secondary market, which the market is like
States United States
,
Suning
And other national home appliance chain enterprises contested, so the regional and national home appliance chain that exists between home appliance chain had conducted a
Competition
Can not avoid. Second, the regional than a national chain of home appliance home appliance chain in the overall strength of confrontation does not have the capacity, capital accumulation, or the quality of personnel, both national giant home appliance chain occupy a larger advantage, such as Gome, Suning,
Five Star
Just moved into some areas, the regional home appliance chain may occupy a number of advantages in the short term, but in the long run, long-term resources in the final victory in a war of attrition will continue to be strong home appliance chain. Third, the national home appliance chain can achieve more profit flowering, it can be to make up for loss-based local area
Promotions
Activities, regional appliance chain relative single point source of profits, following a strong promotional activity is not a long chain, not to follow it to attract consumers into a dilemma. Fourth, the strong chain as
Sell
Huge amount, you can negotiate with suppliers to get more advantages and resources to support prices, regional chains and the relatively weak capacity of the game manufacturers, already at a disadvantage at the starting line. Fifth, the home appliance industry, the overall environment is no longer available from the regional appliance chain
Marketplace
Developed into a national home appliance chain store environment, suppliers have no support on the one hand, to help the regional chain into a national chain resources and attitude, on the other hand has formed a national home appliance chain giant will not sit Regional home appliance chain to become their next great rival, easy to buy a good home is country America is one of the best examples.
Regional appliance chain in many of the adverse conditions, their survival and development of space era?
From the current situation, since the regional home appliance chain of survival has become difficult and confrontation, cooperation, good choice to become one, so the choice of Golden Sun can be wise to retain its own
Brand
Based on the company's staff has been resolved, Lu Guoqiang, chairman of Golden Sun appliances on said frankly: "and the Gome and Suning Appliance Chain confrontation so strong it would be unwise, in the 'vindictive', and this 'gas' is not angry The 'air', is the deep pockets of 'air', in this point but we are more than they, so we chose to state-US cooperation is wise. "
I thought, do not choose a regional chain into a national chain of home appliances do not have to deal with that in the end, after all, the hands of a regional chain of brand resources, can keep a
Retail
Services on the basis of wholesale business development agency, and to a strong supply chain, or to exit the retail industry, specializing in agency business for the supply chain and provide a strong
Logistics
, Installation, maintenance and other after-sales service, into
Appliance Service
Business.
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