2009 projection market is expected to sound and stable development of this year

Recently, IDC recently released in China Projector Quarterly tracking report shows that China's projector market in 2009 total shipments to 89 million units, Sell Amounted to 8.1 billion yuan. Although the global economic environment are enormous, but the Chinese projector market buck the trend upward, compared with 2008 sales up 30.8% over the previous year. The major manufacturers no longer simply be vicious price competition, but a rational adjustment of product line and actively develop new products, so the overall projector market sales rose 20.7% compared to 2008.

In response to the economic crisis, the Chinese government carried out from early 2009 to boost domestic demand and vast size of the active fiscal policy to stimulate consumption, which undoubtedly dominated by industry procurement into the projector market has a strong boost. Classes in full swing across the country through the project's launch, all levels of government and Education Agencies to purchase projectors equipped multimedia classrooms. In addition, as an important measure of rural cultural construction, "Cultural Information Resource Sharing" and "Digital Cinema" project in 2009 to continue to expand the scale of procurement. In corporate procurement, as the overall economic downturn, many medium-sized enterprises are varying degrees of reduced IT Expenditure, the resulting business projector purchases declined. However, with the second half of 2009 has improved the overall economic situation and consumer confidence rebounded, small and medium enterprises procurement will increase.

China's projector market has been successful through a difficult period in 2009, by the year 2010, IDC China Computer Systems Research analyst Chen Mei that will continue the steady development of the overall market trend, and shows the following two hot spots of concern:

1. "Short-focus" broad development space projector
IDC research data shows that the "short-focus" products market share in 2009 increased significantly. Education system reform and changes in teaching methods objectively inspired "short-focus" the development of the projector. "Short-focus" with the projector White Board Use not only can solve the small classroom use projector drawbacks, more importantly, can effectively enhance the teaching of interactive and interesting. IDC believes that with teaching in 2010 Information The further development of "short-focus" projector in the education sector will be more broad space for development.

2. Micro-projector products will become a hot new product
Addition to the traditional projector, the number of projector manufacturers are actively developing new products. Among them, micro-LED Light source Mushrooming of the projector developed. Such micro-projector size of the fuselage like a cell phone, compact lightweight and portable. More importantly, it uses LED light source, to solve the problem of replacing light bulbs and extended service life. IDC expects 2010 to have more micro-projector-to-market, and have found that micro-portable projector and portable digital devices such as MP3 trend of convergence between. With the development of micro-projector technology and performance to further improve, IDC believes micro-projector will be in the consumer market developed rapidly.

China's economy has shown a clear signs of recovery in 2010 is expected to further improve the Chinese economy, the government policy of stimulating domestic demand will continue to carry out. Thus, IDC expects China's projector market in 2010 total shipments to rise 26.4%, the overall market is expected to reach 1.1 million units.

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