Around toys: a delicious cheese
If two or three years ago, you ask young people around, what animation, games and other "peripheral" was asked of people tend to confused and unintelligible. But if we ask the same question, they will begin dismissive easy answer: ah? You do not know what is with the animation, game-related derivatives ah. Look at each other surprised expression that seems to now these days do not know what is around the product is definitely a person out of date.
Whenever the market has a broad target group of the "product of" the enormous economic benefits, has a keen sense of smell is always so smart operator "just around the corner." As the children play "Labyrinth" The successful performance of Beijing children's another finale of Arts in drama "Hi cute" will soon be staged in the grand Beijing Century Theatre. If children play "Labyrinth" is a pioneer of derivative products to explore, then "Hi cute" is the excavation depth of derivative products pioneer, the children learn from the Beijing Art's "happy to fill the gap" is not difficult to see. Toy develop derivative products as a category, consists of three parts: dolls, masks and magnetic darts. The other cartoon like accessories, seal, balloon, with the same name novel publications, T-shirt, collar or other utensils were also classified as product development series.
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General, peripheral toys covered a very broad customer base, can be divided into early childhood toys and adult toys. The market today are nothing more than popular around the toy series from Japan and the United States. Only a handful of local peripheral toys. Of course, this is a large market environment. Firstly, we do not have the image source can be developed, Take the animation for the series, my cartoon animation market has been occupied by Japan for half of the market everywhere is full of a wide variety of Japanese anime toys around; two years, the majority of the domestic toy business is OEM , used to rely on access to orders, sample processing, a strong brand awareness. Of course, with technology, capital, factory size, is associated with intellectual property rights and many other factors. Another aspect should be said that the lack of mature peripheral products effective market operation. Peripheral products in the country in recent years slowly been concerned about the "new thing" in many respects it is very immature. In the foreign film has to design toys, games made famous around the professional company made at the right time around the country do not know what toys are objects.
Xiaobian heard insiders said a friend in sales, local sales around the poor for two reasons: First, high prices, but also very rough work; second species single, not much good can move the ultimate consumer product. This time round though not general, but more or less reflects the crux of the two most direct and representative of the problem.
If what products are the enduring, the most-selling products, it has Brand The product must be true. Disney , Founded in 1923, the classic brand, it created a cartoon image of the many supporters of the Way Station sought after around the world, its derived products is favored by enthusiasts and collectors. Xiao Bian sincerely hope that regardless of the manner in which emerging brand image, animation or as a game Ye Hao, children's play Yehao … … can create more of the "Disney China" brand! Toy companies sigh design hard to find, it can consider and some game developers, original animation and cultural performances of units co-operate? !
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