Who is the electrical industry, construction market, "selling Pa"
Recently, TCL-Legrand International Electrotechnical is in full swing to launch the "SUPERSTAR?? Sell hegemony" of the internal PK show activities, select the sales champion of each season. "This sale Pa PK show, the show is not a talent, but the market in the engineering capability," TCL-Legrand F, Project Management Division Manager, Shao Bin, so introduced, "'SUPERSTAR?? Sell Pa!' Personal projects the number of transactions and the amount of the contract signing for the score, to score the level of staff from nearly 100 projects selected nationwide biweekly market "selling Pa" title, the national bi-monthly "selling Pa" title, and year-end selected in the 2007 "selling Pa" final championship year. "So far, TCL-Legrand has selected 17" selling Pa "Champion, comprising the Office of the Yang Xuehui from Hohhot, Kunming Lu Lei do, Shantou Office Lin Xu, Zhengzhou Office Liu Poly, Nanchang Office Jiangshuang Long, Qingdao Office Zhaojian Peng, Nanjing Office in Lingling, Jinan Office of Qi Lin, Suzhou Office Tan Shuai, Haikou Office of Dr John Group, Changsha Office Wang Jing-Tao, Hangzhou Office Deng Chang, Hefei Office of the Wu-yang, Chen Cuilan Office of Xiamen, Dalian Office Wang Miao, Nanning and Kunming Office Xuhui Chun Yang Bindeng run, all grown up the international sales of electric line elite.
Who is the project sales of TCL-Legrand "selling Pa" title? We will wait and see! Then who is the domestic electrical industry, engineering market "selling Pa" mean?
In recent years, due to hot real estate market and the 2008 Beijing Olympic Games, the 2010 Shanghai World Expo, Guangzhou 2012 Asian Games and other major projects have attracted worldwide attention the start, the domestic construction market, the rapid warming. Electrical engineering market sales accounted for about 40% of overall sales, it works long-awaited market as the focus of electrical construction materials business, as companies compete to grab electrical materials meat and potatoes.
Once upon a time, the domestic construction market to Clipsal an own, exclusive central city of the domestic, national key projects and four five-star hotel market cake. Then with TCL International Electrical, Matsumoto as the representative of the gradual growth of domestic enterprises, the odd cicada food beyond the reach of 23 wins, and general engineering markets. After the year 2000, Panasonic, Legrand, Siemens and other foreign brands have to enter the Chinese electrical market, the domestic market's white-hot trend of increasing international competition increasing, sales pattern changes also took place quietly, Clipsal engineering market in the traditional competitive advantages are very large weakened. At the same time, TCL International Electrotechnical gradually become the market leader in electrical and many achievements in the construction market, but can not change the domestic focus of major works mainly occupied by foreign brands in the market. Clipsal Schneider acquired in 2003, after repeated fluctuations Clipsal finally in decline. Late 2005, TCL International Electrotechnical Legrand to shake hands with French marriage, reversing an impact on domestic electrical situation is becoming a mystery.
Today, the three main 2008 Beijing Olympic Games Venues National Stadium ("Bird's Nest"), the National Aquatic Centre ("Water Cube") and the National Stadium and many other venues have selected TCL-Legrand series electrical products, ventilator products, and dry skin Hair dryer and so on. This means that the 2008 Beijing Olympic Games will be the exciting moment of TCL-Legrand products "open." Accordingly, the industry generally believe that, TCL-Legrand not only dominate the retail market, and key projects in the domestic market, rigorous, as domestic electrical equipment industry works in the real market "selling Pa!"
TCL-Legrand, director of marketing cattle Zhenlin revealed that, "TCL-Legrand has three main weapon: strategy, product and marketing team, it created a lead dancer in the situation of domestic construction market."
"Three-step" strategy in China, paying off!
The results have shown rapid growth in TCL International Electrical and Legrand integration is successful, especially in maintaining the retail market advantages, in the Olympic Games on major construction projects have won awards. French nationality, general manager of TCL-Legrand Legrand MrLubin conclude that the "three-step" strategy in China paying off, he described the "three-step" strategy of the Chinese market: the first step in the Chinese market through the acquisition layout; The second step, through the introduction of new products and global synchronization start the market; the third step, the introduction of intelligent electrical products, establish market leadership in China and that China developed into Legrand global technology and manufacturing output base.
"2006 is the optimal combination and 2007 is our development effort, the 2008 is the strengthening and upgrading the years. Finally reach the second leading industry market share of more than four times the purpose." MrLubin goal brought confidence in China.
Worldwide product strategy, enhance core competitiveness of products! In order to maximize capture the market, TCL-Legrand is a global synchronization of product strategy, enhance core competitiveness of products. TCL-Legrand in March this year in the domestic market and the global synchronization and comprehensively promote the new product "Grand Mercure" series, generally well received by consumers at home and abroad.
"Grand Mercure" series developed by the French team after three years Legrand well-built, "pointing at the sword", gather a number of European patent on the whole, wide selection of four colors as compete in the domestic market, strong weapon. "Grand Mercure" series came to meet the domestic consumers switch panel decoration personalized, diversified needs, a sense, created a national switch socket design of the new concept of DIY.
At the same time, TCL-Legrand is the global technology leader in the introduction of intelligent electrical products "MYHOME", is the top luxury goods will be selected. Currently, Shanghai Greentown Rose Garden, Xinjiang, Hohhot, "Mid-Bay" high-end luxury residential villas and other electrical products have used this intelligence.
"Sell Pa" PK show, train electrical industry sales of "superstar"! In the project marketing, the business customer's mind works is important, but can influence the customer's mind is a very important factor affecting people, "TCL-Legrand, director of marketing cattle Zhen-Lin revealed that," 'SUPERSTAR?? Sell Pa 'PK show that the incentive works sales staff never give indomitable fighting spirit! "Also helping the industry are surprised that TCL-Legrand National Fortnight" selling Pa "title and the resulting sales, they invariably represent the sales of domestic electrical equipment industry's top level, one of China's electrical industry Engineering sales superstar. "selling Pa" first stop champion Lu Lei, slightly shy of a life within the boys, in Kunming, the project signed a bi-weekly sales of nearly two million; "sell tyrants," the first female champion Yang Xuehui, a seemingly quiet and weak girl, but capture of nearly all the construction Hohhot more than four-star hotel project … …
I am China Manufacturers writer, reports some information about electric grill barbecue , cast iron bbq grill.
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