Internet into a store with emphasis on policy or as obstacles to development – I

Back in a few months ago, this newspaper has been on the market
Internet TV
Conducted trial, found that their network is extremely limited capabilities, hard-fu expectations. However, the recent
Changhong
Announced that it will stop production next year, a comprehensive 32-inch and above its non-Internet TV, which previously
TCL
Also announced the shutdown of more than 40-inch big screen television non-Internet, so Internet TV again into our field of vision.

Internet functions into a key store information

Month in 11,12, TCL and Skyworth, Changhong have linkage to the National Internet TV promotions. In addition to
Sell
Staff strongly recommended, these vendors also set up special zones in the store to promote sales. For example, the only electrical plenty of shops in the fashion front, the three brands had to have the kind of promotion.

To store TV sales areas, sales personnel often recommend these key features of the TV with the Internet. Marketplace reporter saw, TCL currently has only 26-inch Internet TV, the Internet also has 65-inch TV, this product form the rich means that manufacturers start to look the great potential of Internet television and possible competition, and therefore the network functions as a standard feature of television.

Corresponding to this is from Ovid consulting firm statistics: This year in January, accounted for Internet TV
Flat Panel TV
The proportion of only 1%, to July were up by 5%, that monthly sales of about 10 million units. In addition, retail sales of television over the Internet
TV
10% of the total market may be more than 30 billion yuan.

But even if the parties are extremely optimistic about Internet TV, but stores in Dongguan, consumers still look more or less, but buy. According to sales data from stores, despite the apparent growth rate, but the base is too low because, after all, the Internet TV market share is still small.

Policy or as obstacles to development

A few months ago, this newspaper had reported that the majority of the market at present only on the Internet, television or a specific partner sites or vendors to create their own content platforms, such as Changhong, Music Education, Skyworth's cool to open and so on. Only relevant users can access to these platforms, and interoperability between platforms is almost impossible, not to mention free to browse the network.

But Web browsing, after all, technology can solve the problem, but the obstacles from the policy very likely allow them to die.
Sharp
Has introduced the first fight with BT download function of the Internet-based TV, but shut down in the BT site was a large reorganization of today, its development is obviously very embarrassing. Not just this product, as early as 14 August this year, the State
SARFT
Issued on "Film and Television on Strengthening the TV for the receiving terminal to the Internet audio-visual program service management issues," which called television manufacturers must have a permit before they set foot in the Internet function. Although the Ministry of Industry and multi-party discussions with the Administration of Radio, manufacturers are also extremely optimistic about the results but not as long as the results, the heads of these Internet TV has always hung sword.

's Observation

TV were more likely to achieve network convergence

Although the manufacturers of the Internet TV confident, but there are consumers that the network television way to go, but the Internet phone of the almost immediate. Worked in South City, said Chao Chien-ming, a IT company as early as two or three years ago, he had begun to use the TV card into the computer directly to lying in bed watching TV. Therefore, the network television of the problems faced basically no technical barriers, or increase the notebook's display, or other access directly to a large display.

Chao represent the views of some people's idea, since most television networks currently immature, why not be able to receive TV signals directly using the laptop, and this morning a few years ago can easily achieve.

Hinder television network is another factor, with relatively mature compared to ADSL broadband, TV broadband bandwidth is indeed intolerable, and this obviously affect network television here to download the lethal factor.

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