Flavors export companies competing in emerging markets go, "Nuggets"
Exhibition, held recently in Shanghai China Sourcing Fair, get new orders, while Shanghai Siyuan Flavors General manager of Xin-Mei Chen is also considering to go to Singapore and India to expand customer base, this day of professional Essence Perfume Products production and export enterprises in 2009 to open up new markets in the taste "sweet."
Xin-Mei Chen told reporters, went to Dubai last June through the exhibition, she has accumulated to the many "in China reach new customers," and the successful products into the Middle East, the high star Hotels "The market continues to grow, we have a great opportunity."
With Xin-Mei Chen idea is similar to other entrepreneurs not unusual. There are signs that a growing number of export enterprises have changed, "waiting for orders in the domestic home" to "actively going to seek new customers in emerging markets overseas, new demand butt" and the market as an important source of future export growth.
From the internationally renowned media group Global resources statistics, in 2009 the group in Dubai, Mumbai, organized by the Fair, exhibitors were attracted more than 1,100 booths and 800, representing a 40% surge in 2008 nearly 120%. The reason why value
export enterprises in emerging markets, mainly due to "market compared with Europe and the United States, emerging markets less affected by the crisis, for the export of these areas have greater potential for growth." Huang, president of Global Sources Exhibitions Tan Wei said.
The latest data from the General Administration of Customs show that China's 2009, the European Union, the United States, Japan and other traditional export market, fell 19.4% over the previous year, 12.5% and 15.7%, while for India, Southeast Asia, Middle East and other countries and regions, the export decline was less than 10% are basic, some markets still showing growth.
On the other hand, it is to benefit from measures to promote national policies, such as encouraging export enterprises to "go," the Chinese? The establishment of ASEAN Free Trade Area, etc.. National Development and Reform Commission Zhang Yansheng, director of Foreign Economic Research Institute recently pointed out that the domestic export enterprises to reduce dependence on U.S. and European markets, exploring new markets is an important future development path.
Data show that China's exports accounted for U.S., Europe, Japan and other traditional market share reached 17.5 to 22% between, but accounted for only 5.4% of Ukraine, Turkey 8.9%, Philippines 9.2% India 10.5%, accounting for Brazil, Malaysia, South Africa, Russia only about 13%, emerging market economies, great potential. Tan Wei Huang
revealed that, following in Hong Kong, Mumbai, India, Trade Fair held in Dubai, the Global Resources has begun preparations for this year in November, December were in Singapore, South Africa show held to help Chinese exporters in the ASEAN Market and Africa.
Gratifying is that the Chinese goods in many emerging markets are very popular, with good market prospects. A survey for the procurement staff in India to show that 87% of respondents plan to increase purchases of Chinese goods, of which 30% of respondents even said that purchases of Chinese goods will increase by 20% the previous year to 40% is.
, However, should also see that, in developing a specific market, at present there are some disadvantages. For example, China and some emerging market countries exist in certain areas of export competition, frequently in some countries to implement trade protection measures in China. In response, the State Council Development Research Center, said Zhao Jinping, Vice Minister of Foreign Economic Relations, on such market to strengthen bilateral Cooperation Through dialogue, communication and policy coordination, to resolve trade friction.
Huang Wei Tan reminded that the export enterprises in overseas market development, should ill-prepared in advance, in particular, need to better understand the market demand, bring the right products, "For businesses, opening up new markets is a long-term strategy, not too high initial expectations "; If you choose to overseas exhibitors should be in the product promotion, design and so improve the initiative, the new demands of new customers docking.
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