Kitchen companies expect to face the market with improved performance next year
The global financial crisis on the real economy has become more evident, with the kitchen industry, like many other industries into the downturn. However, some brands have a certain scale enterprises for the cabinet, because there is a range of responses, kitchen and bath business market is not pessimistic, and for next year's market, many corporate executives have expressed confidence.
The face of competing imported brands are not afraid of the Chinese cabinet, said enterprises
Our consumers demand increasingly higher grades, which to some extent accelerated the kitchen market of foreign brand in China's expansion, but for now, most foreign brand is still at a few high-end products, and with comprehensive level of industry in our country kitchen and the rapid development of growing competitiveness, the more obvious advantages of imported brand kitchen. In the face of ordinary people, the localization kitchen closer to ordinary people's consumption habits, cost-effective and economically easier for most people to accept; and localization companies better understand market dynamics kitchen, always grasp the latest consumer direction, can market products in a timely manner.
Consumer brand kitchen rational purchase for regular benefit
Currently, most consumers in the kitchen renovation investment are increasing, to the kitchen and bathroom products are also increasingly concerned about the degree. Kitchen market in Nanjing, including the current national brands, real estate brands, imported brands, have nearly a hundred large and small, competition is fierce.
Europe to send cabinet
Yao Gang, general manager of Nanjing, as the market become more mature, and competition is quite fierce, this year's consumers to buy cabinets obvious reason a lot of time, "many consumers do not understand and recognize cabinet products. before they are more concerned about the price, to buy time for the first time the cabinet to ask the price, but now they are more rational, from product quality, quality, service to the design, they are all asking. "
"Consumers no longer blind, but have chosen to compare products, then care orders." Zhu Bingsheng that in the past consumers to buy products only stare at the single aspects, such as environmental quality or product design, but will now be measured from the point of purchase over the details of the standard, then select full consideration.
Smart kitchen technology content to improve
Compared with previous years, this year's Kitchen & Bath industry show a very marked feature of scientific and technological content is higher intelligence. Such as first-line brand kitchen Branch Po? Boloni, Ou Lin, Chi Bang, Wellhausen, gold, and so joined the EU sent a "intelligent kitchen" ranks.
LED LCD screen, touch the drawer, lift a series of cutting-edge technology has been hanging cabinet … … into high-end Nanjing consumers home. General Manager Xu Xinjiang, Nanjing Hausen Wood said intelligent kitchen greatly enhance our brand image and awareness, which is the focus of future competition kitchen.
Addition to a higher technological content, and environmental protection is still a hot chase consumers. After the interview that many consumers now buy their kitchen, the first place will remain green. "Kitchen with people's lives, when consumers buy kitchen certainly hope to buy green kitchen. Resulting in fierce competition kitchen, large and small kitchen are playing war 'green card'." Nanjing City Decoration Industry Association Zhubing Sheng told reporters, many consumers skeptical about the selection of kitchen, especially in environmental performance, environmental compliance is their decision whether to buy an important indicator of the kitchen.
Kitchen business caution "winter", looking forward to next year the market turns for the better
"This year's kitchen and market was a drastic downturn in the first half still on fire, and the second half there was a significant turning point." Zhu Bingsheng said that this year's kitchen and the overall market fell 20% to 30% in the first half also apparently feel that consumers from buying, but from the second half, the whole kitchen and bathroom industry to gradually cool down.
The face of declining sales market, various kitchen companies also launched various measures to respond to the market.
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