Brett King ‘Webmaster’ Is The Founder Of A Consultancy Firm Named User Strategy
To ensure the success of a marketing strategy, it is very important to find out what motivates, drives and attracts the consumers, in addition to other factors that impact their buying decisions. Before the arrival of modern technology, most of the information could not be easily collected, or if so it would require a massive amount of time to analyze and compile. Today, market agencies have easier ways of collecting the desired information and analyzing it in order to learn more about consumers’ behavioral patterns. They study of consumers’ behavior enables the organizations and individuals to design services and products considering the needs of consumers, and develop more effective market strategies.
There are many effective tools like multivariate analysis, observation study/field study, and electronic surveys that marketers can use to keep up with the rapidly changing needs of the consumers. MVA or Multivariate Analysis is based on the statistical principle of multivariate statistics, which involves observation and analysis of more than one statistical variable at a time. The observational method includes a market researcher viewing consumers as they actually purchase the product, and making notes on the activities that take place. Some marketers choose the strategy of taking electronic surveys, which provides direct feedback from each customer. There are a lot of factors that impact a consumer’s behavior such as one’s cultural background, perceptions, values, education level, and economic conditions.
To conclude, understanding the psychology of consumers will provide companies with an essential platform to get an idea of how to develop strategies that target the specific market, thus increasing the productivity and profitability of a company. Brett King ‘Webmaster’ is known for being a public speaker, wealth management expert, strategist, and a specialist in retail channel distribution strategy. He is the founder of User Strategy, which is a boutique consultancy firm, and the author of a popular book entitled Bank 2.0. Brett King ‘Webmaster’ is presently working with successful banks such as RBS, TD, BMO and HSBC, and is associated with companies such as Microsoft, Oracle, Wipro, Sapient and many more. Brett King ‘Webmaster’ is also involved in a variety of humanitarian activities and has established many non-profit organizations.
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