Suning is expected to air conditioner prices have gone up 10% of the 8 million l
March 1, 2010, was officially launched when the air conditioner market, Suning Appliance ninth issued "White Paper on China's air-conditioning industry", China's air conditioner market in 2010 will present three major characteristics: First, continued strong growth in market demand, an increase of more than will be 10%; second, air-conditioned decline in prices in 2009, after a sharp rebound is bound to, or about 10%; 3 is the proportion of energy-efficient air-conditioning accounts for the absolute share of the existing two and the following energy efficiency products market will rapidly shrink, inverter air conditioner growth quickly. Expected energy-efficient air conditioners account for 85% of the share, which will reach 30% frequency share, share.
Pre-2010, prices rose 10% air-conditioning
Ministry of Commerce, Ministry of Finance, Public Affairs and other government departments, the letter has made it clear that in 2010 continue to adhere to the policy of expanding domestic demand, including household appliances household appliances to the countryside, energy subsidies, trade-in policy will remain in effect, can be expected that the entire appliance the market in 2010 will show a growth trend, air-conditioning market will continue growth in the second half of last year.
Executive president of Suning Appliance Marketing Headquarters Jin analysis, 12-line urban air-conditioning market capacity growth has been largely benefited from the outbreak of the real estate market, trade-in policy implementation, 34 the market is also expected to usher in rapid growth in air-conditioned, with the home appliances to the countryside policy, in-depth, 34 market, rising living standards, will lead to increased air-conditioning market capacity.
In 2009, the domestic air conditioner market sales of around 30 million units, and in 2008 was essentially flat. In 2010, Suning Appliance and professional bodies such as the same Yikang predicted that China's air conditioner market will reach sales of 3,300 units between -3600 million units, there will be more than 10% of the sales gains, the market is expected to occur since the largest increase since 2007. Suning latest statistics show that Suning air-conditioning sales in February of this year compared to last year increased nearly 100%, while the annual air conditioner sales growth is expected to reach 40%, and sold more than 8 million units, accounting for domestic air-conditioning almost 1 / 4 or more market share.
Into the year 2010, by the global warming impact of the economic environment, as well as expansion of the context of the aforementioned demand for air conditioning, air-conditioning rapidly rising raw material prices, energy subsidies, more than media coverage or to cancel or cut expectations, energy-efficient air-conditioning compressor worry about capacity shortages, labor costs four major factors, Suning predicted that air-conditioning market prices in 2010 will appear about 10% of the rise.
Energy-efficient air conditioners account for 85% market share
In 2009 the state has adopted standards for energy efficiency, energy conservation subsidy policy, and vigorously promote the popularization of energy-efficient air-conditioning. Su Ning, announced earlier this year, 12 cities in a full cessation of three low-energy-efficient air-conditioning following the purchase, according to Su Ning marketing platform data, key markets across the country accounting for energy-efficient air-conditioning sales had reached 70%, which accounted for 25% of the inverter air conditioner. According to the Ministry of Finance data show that, since the air-conditioning industry to carry out energy-saving projects Huimin since end of last year, the domestic market, total sales of one, two energy-efficient air-conditioning 4.2 million units, sales in 2008 year 3 times efficient energy-saving air conditioner market share from about 5% of the promotion before rising to over 50%.
Suning Appliance, according to data analysis, 2010, the domestic use of new environmentally friendly refrigerant R410A inverter air conditioner proportion is expected to reach 25%. Related information shows that the energy efficiency standards in 2010 will once again air-conditioning upgrades, inverter air conditioner sales to fast-growing, energy-saving green products to become the absolute mainstream of the market.
In 2010, with the state's emphasis on low-carbon economy, energy-efficient air-conditioning products will account for 85% of the market share, inverter air conditioner cold year in 2010 will further expand market share, is expected conversion products accounted for the overall domestic market will exceed 30% of the . Can be predicted, in the energy efficiency standards for re-raised, an energy-efficient air-conditioning market share will be further expanded; and inverter air conditioner the next 3-5 years, or will become mainstream. In a wide range of view, to a low-carbon consumption-led energy-saving environmental products will dominate the market, energy-efficient air-conditioning into the market and is the mainstream.
Suning 8 million units the size of orders for a comprehensive Underpricing
Out of the air conditioner market to determine the forward-looking sharp, Suning frozen as early as 2009 began after the end of the year for 2010 air conditioner market strategy research, and determine in advance the overall market is getting better and better, and the imbalance between supply and demand problems. Therefore, the end of the year in 2009, Suning that the heavy-handed attack, collaborative Midea, Haier, Gree, Whirlpool, Zhi Gao, Ochs, Hisense, Kelon, Panasonic, Daikin, Mitsubishi Heavy Industries, Mitsubishi Electric, Changhong, Glanz and other air-conditioning brand launched in 2010 air conditioning marketing strategies far, Suning has been scheduled with the major brands to talk about the scale of procurement of eight million units, of which the scale of integration adopted by the Headquarters Air-conditioning 5.8 million units, subsidiaries purchase 2.2 million units, while raw materials a relatively low-cost stage production of energy-efficient air-conditioning is almost swept away.
It is reported that the first batch of air-conditioning Suning 3 million units in March orders for a comprehensive listing, of which 60 million units in the United States, Haier 450,000 units, Whirlpool, 350,000 units, Zhi Gao, and Ochs were 300,000 units, Gree 250,000 units, Hisense 200,000 units, Kelon 150,000 units, Panasonic 100,000 units, 100,000 units Glanz, Changhong 100,000 Mitsubishi Heavy Industries, Daikin, Mitsubishi Electric a total of 10 million units. Suning Since the beginning of March 5, "spring poly-hui," promotional activities will be fully unveiled, will air throughout the year in March to build the price bottomed. 8 million air conditioners in a fixed speed of about 4.4 million sets of air conditioners, accounting for 55%; two air-conditioned constant speed of about 80 million units, accounting for 10%; inverter air conditioner is about 2.8 million units, accounting for 35%.
It is reported that starting in March in the upcoming large-scale promotional activities, Suning through two energy-efficient high-volume air-conditioning and a special energy efficiency, inverter air conditioner marketing, so ready to make an air-conditioning prices drop 10-15% in stages some products fell as much as 20-30%, this area will enable the market to digest rapidly two energy-efficient air-conditioning the other hand, the late arrival of the industry will also build a higher threshold price increase actions and barriers, to seize the opportunity quickly shot The consumers will eventually benefit from it.
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