CNC machine tools and what the Chinese private enterprises bigger and stronger
CNC machine tools are technology-intensive and capital-intensive products, currently in the market, mainly large state-owned enterprises and multinational foreign companies play a leading role, private enterprises in market competition as the starting point is low, started late, subject to financial, technical and management factors, the current market competition is marginalized, the market concentrated in the mold area, the development of limited space, difficult as large.
So, how to run CNC machine tool companies out of the current state of this marginalization, and then become bigger and stronger then?
First, the mold parts manufacturing to the transition area
Mold Market entry threshold is low, the quality requirements of the sales staff is relatively low, the vast majority of private manufacturing enterprises, the market began to cut into the mold is to address the company's survival. However, smaller die size and power companies on price and payment tool more sensitive, one-time order a small number of machine tools, the amount is low, and the general lack of sufficient funds to the budget; and spare parts manufacturing customer is different, its one-time procurement relatively large number of machine tools, large amounts of capital adequate budget, and the high probability of repeat purchase, private enterprises Once successful, will itself provide sufficient space for development.
Mold users and spare parts significantly different between users but also in service, due to mold the user's machine using the poor conditions, machine tools in ultra-long line running state, the user's own lack of the necessary tools to maintain, maintenance conditions, including appropriate technology, facilities and talents, leading to high incidence of machine malfunction, state continuously during use, enterprise tired but kept on the run, and users have complained; while the user is relatively much better parts, machine tool environment is relatively friendly, operate with strict The procedures and equipment sector will be regularly scheduled maintenance. Such as parts of a user in the visited Zhejiang Province found that machine for a few years has been in the precision and stability of good customer service rarely received the maintenance of the telephone user.
Therefore, private enterprises CNC machine tools on the market a firm foothold in the mold, to solve problems of survival of enterprises, manufacture of spare parts should be rapid transformation.
Second, a breakthrough delivery and capacity constraints
CNC delivery long as many NC enterprises to further strengthen and expand the "Gate of Life," one of, if a set of planer normal delivery requires 2? 6 months time. In the peak season to come, due to the normal delivery can not be lost due to a serious single phenomenon, such as Liu Feizhou Quanzhou Jiatai NC teacher services, only 1-4 months of this year compared to last year to more than 300% increase, due to capacity constraints, is expected during the less in 25 million yuan in sales revenue, market goods reminder phone line staff will have little to ringing off the hook.
To a fundamental breakthrough in delivery and capacity constraints, qualified enterprises should build industry chain and technology through the chain to expand the production base, appropriate stocking mature large models, training and stability a team of highly skilled technical workers and other initiatives to boost business by leaps and bounds.
Third, stable machine tool quality, waiting for an opportunity to deepen or broaden the product line
Because of technology, management and funds and other factors, the current Chinese private enterprises in the manufacturing of machine tools and services, and stability with large state-owned enterprises and multinational foreign companies still has a certain gap, so that some power users to purchase private enterprises manufacturing misgivings about the machine. Therefore, if private enterprises for a number of specific sub-sectors launch of several practical, mature models, mature models, once the user of this recognition, the market opened, the development of enterprises can be basically stabilized; and mature machine type through standardization, will contribute to the mass production machine tools to break through capacity bottlenecks. On this basis, then the depth of the product line that combines customer requirement to re-introduce differentiated value-added new model, or wait for an opportunity to enter other industries to broaden the product line CNC machine tools, develop more high-tech end CNC machine tools. So moving steadily, gradually accumulate their market advantage to become the mainstream of China's CNC machine tool manufacturers will no longer be a distant dream.
Fourth, focus on customer service, stable market niche
Once users have purchased a machine tool manufacturer of machine tools generally will not go purchase another machine tool manufacturers machine tool, because technology rests in the hands of manufacturers to maintain up more trouble and maintenance costs are higher, so, unless manufacturers in the after-sales service is poor performance, and user change of internal personnel and other reasons, users are generally not easily replace the seller. On the other hand, in a region, with industry stakeholders on the procurement of equipment and other general aspects of exchange of experience, etc., once the machine quality is not good, the service has not kept pace with the remedial measures, will result in the machine tools manufacturer market, the industry's major area of defeat, To re-enter later will be more difficult. If Liu Feizhou teachers in the service during a CNC machine tool business, improve service quality from the beginning, through rapid response to user needs, urgent user needs, and gradually lead the market rebound, to re-stimulate enterprises to enter the current high growth path.
5, brand building across the goal
Brand is the goal, only jump over the Road gantry, the development of enterprises will enter into a virtuous spiral state. Most of the private enterprise is still in CNC machine tool market stage, the weak sense of corporate marketing, not just the lack of a system of marketing support system, not to mention the brand built.
CNC machine bed times as high purchase amounts, anywhere from several hundreds of thousands, millions, as many as tens of millions or even billion, so the user is more prudent purchasing, will set up regular general corporate procurement assessment team, and some will procurement by tender in the form of corporate reputation, such as the use of machine tools, service quality, industry reputation, a comprehensive measure of overall strength, etc., all of which must rely on corporate brand building through the system to solve.
Sixth, strengthen the marketing capacity-building to achieve breathtaking hop
Marketing capability is private CNC machine tool business last adventure dive, only through this final adventure dive, private enterprise manufacturing of CNC machine tools will ultimately into the hands of users. CNC machine tool private enterprise marketing capacity-building include industry research, sales process management and control, channel development, sales team building, marketing, pre-sales and after sales service.
The support of the powerful marketing ability, the development of enterprises can no longer count on a few heroic sales staff who, before the development of enterprise sales force will not be carried away to firmly grasp the initiative in the development of enterprises.
Few truly great men Look eras. CNC machine tool enterprises can run out of the current state of marginalization, among the mainstream of China's CNC machine tool manufacturers and the list of the national team, and large state-owned CNC machine tool enterprises, multinational foreign companies to achieve the three points, "Jin", side opening of its own strategic private enterprises China in the magnificent view and CNC machine tools market, exploiting the boundary of vigor and courage.
I am China Manufacturers writer, reports some information about dog cushion , koi for sale.
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