Breast-milk substitutes for four or chaos – breast milk, breast-milk substitutes
Beijing Consumers Association recently published a survey of breast milk substitutes in the market report, showing the existence of Breastmilk Substitutes Market in Beijing pitch irregularities Sell , Health care institutions of the knowledge, media Advertisement Pushing boundaries, product Package Non-standard four-chaos.
Person in charge, according to the association, the survey of Beijing's 47 districts and counties in commercial establishments, 17 medical and health care institutions, involving Nestle , Shellfish from the U.S. , Heinz, Erie, Wanda, flying crane, San Yuan, O good, Wyeth, mercy, Ashley , Synbiotics, Mengniu, Morinaga, Mead Johnson, the sun of life, Dumex, Xu Belle, Limbe children, fitness Herbalife, the U.S. prime power brands.
Commercial establishments serious breaches Illegal commercial establishments mainly in marketing and publicity, such as gifts, located promoters, markdowns. "International Code of Marketing of Breastmilk Substitutes" Article 5 states: "Code of Practice on the range of products, not to point of sale advertising, giving the sample, or directly at the retail level, to induce consumers to buy any other marketing activities, such as: Special Exhibition , discount coupons, prizes, special sale, sell at a loss, with the sale. "The survey received 185 copies of the report and found 173 violations, 134 of them to send gifts, accounting for 72.4%; based promoters of the 47 , 25.4%; markdowns of 25 times, accounting for 13.5%.
Care knowingly China's "Measures for the Administration Marketing of Breastmilk Substitutes" Article 13 provides that: "medical and health care institutions against producers and distributors of breastmilk substitutes in this sector, this unit has done all forms of marketing promotion. Not in the body breast-milk substitutes products posted advertisements or disseminating information; not display, sell and consignment products. "medical and health care institutions was the implementation of related regulations and advocates, the result of repeated violations, mainly for the payment of promotional materials appear logo of breastmilk substitutes; maternity wards there baby Milk powder , Bottle, nipple, breast-milk substitutes within the retail sector sales, and even within individual institutions appear showcase of Breastmilk Substitutes. The survey found that from 17 medical institutions in violation of 17 cases in which violations occur corporate logo and product 12, accounting for 70.6%; health institutions, sales and free breast milk substitutes in the two, accounting for 11.8%.
Walking a fine line advertising Media advertising breaches mainly in advertising, promotional information appears in infant formula, bottles, pacifiers and baby picture; media publicity columns appear popular manufacturers of breastmilk substitutes and other signs. "International Code of Marketing of Breastmilk Substitutes" Article 5: The breast-milk substitutes "do not advertise to the general public or other forms of marketing activities." This survey received a total of illegal marketing of breastmilk substitutes 22, violation 30 propaganda, which appears the image of products and baby 8 times, accounting for 26.6%; science part company logo appears 5 times, accounting for 16.7%.
Non-standard packaging "International Code of Marketing of Breastmilk Substitutes" Article 9 states: "The infant formula Food Production units and the seller should ensure that each container or in easy to fall off the label printed on the application of the appropriate language clear, eye-catching, easy to read, easy to understand text description, description shall include the following: 'Note' or similar words; description of the superiority of breastfeeding; according to health workers on the need and the right product to use the recommendations made by the statement; on the appropriate description of preparation, and to remind the health hazards of inappropriate preparation. Containers or labels do not have baby pictures, or promote the use of infant formula image or text, but can have easy to determine the product of Breastmilk Substitutes and explain the method of preparation of charts. Not allowed to use 'human emulsion' and 'milk-based' or similar terms. "
The survey results showed that 40 unlabeled warning, accounting for 75.5%; not marked "This product can only be used under the guidance of health workers," the 39, 73.6%; exaggerate product features, 28 , accounting for 52.8%; a "breast" and "humanity" or similar language, 26, 49.1%.
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