Hai: the more developed parts of the economy, the more brand
Wuhou, in 80 years, several shoe companies rarely, until the early 90s, the country has little scream ringing footwear. But the area is China's important base shoe, and has become the largest leather western footwear distribution center. Among these, the Double Star Group, contributed to the leading role.
Double Star Group President Wang Hai saying obsession business sense: "The more economically developed areas, the more brand-name development, the best soil." Back in the early 90s, Hai envisioned the tremendous business opportunities to the west: As a historical and cultural city of Chengdu, has two leather shoe materials and labor resources, shoe's materials such as leather, rubber, footwear fully meet industry requirements, and the labor-exporting province. Footwear industry is labor-intensive industries, abundant raw materials and labor resources, the shoe is the most effective conditions for the development of footwear.
Therefore, when many companies have "East Fei" nest, the Double Star and resolute "West", started in Chengdu, commission processing business to carry out shoes, and footwear Wuhou boss to start the cooperation of trade. In 1995, the Double Star in Chengdu East Avenue built the first chain store, started in this business branch in Chengdu binary stars, binary stars to enter it as the headquarters of Western Diversification. Started construction in the Southwest factory shop open road. Aug. 2001 to the end of February 2003, is the binary distribution network in the southwest during the fast expansion to an average 1.5 days into a binary rate of the rapid expansion of chain sales network, binary image of the shops have mushroomed rise. Within a year in 2002 to open 380 new stores and create a "every opener, stores sell good" market miracle. Now, after eight years of development, binary chain stores was less than 20 m from the first to the rapid development of chain stores in more than 100 stores in Chengdu, in southwest Yunnan, Guizhou and Sichuan provinces and Chongqing Municipality has a total of 700 scale of operation more than chain stores.
Where there is a market, where there are binary plant, reduce intermediate links, go low-cost, low-profit way, "Double Star Shop" blossom everywhere in the Southwest, while also accelerating the pace of binary plant. 2000 China Western Forum, Wang Hai and Sichuan provincial government established the investment intention of accelerating the development of footwear and building the "Great Southwest Double Star" Frame.
— November 2001, using a short period of less than 6 months into an annual output of 5 million pairs of production capacity, annual sales of 150 million yuan of production scale of binary Chengdu footwear companies to address more than 1,200 local employment , sounded the clarion call binary into the southwest. Binary bring local benefits are obvious, the new plant started only 8 months, the profits and taxes paid 750,000 yuan.
—- In 2002, Hai bold layout of the development plan for the southwest binary of "1000 stores three plants" blueprint, that is built as soon as possible in the Southwest at least 1,000 stores and three factories. March 26, 2002, Wang Hai of the newly completed "Stars of Chengdu Science and Technology Investment and Development Co., Ltd." ribbon-cutting, the company's current production reached 2.87 million pairs. Product structure from a single soccer shoes, Shunv Xie, developed to soccer shoes, basketball shoes, sneakers and other row a total of 25 varieties of three series of 40 colors. Shoes shipped to the west by the eastern operations into self-production and marketing in the West, formed a "front shop" one-stop business model, strong expansion of sales and occupied the market.
The arrival of binary lead many self-employed, laid-off workers quickly ran, to grow rich. Households in the operating company agent to Nanchong City store owners long for a typical king, in a few short years, he joined the self-employed from an ordinary binary run chain has grown to own five binary chain, in 2002 turnover 3.8 million yuan, more than 80,000 yuan to the state tax was binary stars as model workers, the best agent, Nanchong binary chain was named the best agent, southwest of advanced units, "Double Star Development, agent wealth," the binary concept in the He who best embodies. Currently, only in the Southwest, Twin Stars on "production" of more than 20 millionaires.
More importantly, the binary changes to bring the concept of western enterprises, promotion of the Chengdu region, especially Wuhou individual and private shoe industry has developed rapidly. In binary, driven by the spontaneous formation of the shoe market here. To the gold coast business group of enterprises have to invest in the west, from Zhejiang, Wenzhou, Qingdao and Taiwan, more than 50 footwear companies have settled. And DS together to create the western shoes. The end of 2001, Wu staging area in footwear and related industries, more than 1,000 entrepreneurs, families and shoes more than 180 registered trademarks, Chengdu footwear industry more than 80% of the company gathered in Wuhou. Only 8 thousand related to employees, annual output value of 5 billion yuan, annual output of 50 million pairs of shoes, the shoes of the output ranked third. Product sales across the country and exported to Southeast Asia, Central Asia, Russia and other places, some products have entered the European market. Meanwhile, the Wuhou as Chengdu footwear industry representatives, has Wenzhou, Guangzhou, Quanzhou par, by the industry and known as the "three-state one is," enjoy a certain reputation at home and abroad.
Double Star give the western region is not only well-known shoes, machinery, while the eastern coastal areas has brought advanced technology, information, management, technology, funding for the shoes imported technology and management concepts to improve the local shoe-making enterprises quality consciousness and brand awareness, driven in the footwear industry, shoe, leather sales, shoe machinery and equipment, logistics and transport, supporting services, also full development. Wuhou, has become an important shoe-making base, the largest leather western footwear distribution center.
To speed up the development of economies of scale, long ago, the Double Star has invested more than 3,000 million investment in Bishan County of Chongqing covers an area of 70 acres, is expected to form an annual output of garments within a year the capacity of 2 million sets of "Binary System in Chongqing Yi Limited. " The company put into production, can be solved more than 1,500 people for local employment, local economic development once again add a significant amount.
It is understood that, until now, binary output value of Southwest's 80 million yuan has reached an annual output of 7 million pairs of shoes, sales income 120 million yuan. It is reported that the next two years, Double Star will be the center of Chengdu, in Sichuan, Chongqing, Guizhou, Tibet, the southwest area of construction of 3,000 binary chains, 3 Factory. In addition to the footwear industry, Double Star will invest in Sichuan, the tire industry, real estate, tourism, catering, and even highway construction.
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