Current Baby enterprises should pay attention to?
At present, the stroller industry more competitive, and some companies will stand out in the tide of the times, but also a large number of enterprises in the fierce market competition is relentless out. The face of ever-changing, competitive market conditions, the current Baby enterprises should pay attention to?
First, the baby carrier baby carrier business development prospects are promising, there is a saying that "confidence is more precious than gold," to see the bright future baby carriage industry to be more active and effective way to find the development.
With the rapid economic development, people's living standard has gradually increased, if economic conditions permit, a family with children will do our utmost to provide the best for the baby's physical condition, with all to buy from the market of baby products . Less obvious, baby products, baby carrier is the most typical and popular products, so baby carriage with a very big market.
The first brand of Chinese Baby good boy, the North's largest enterprise triple stroller smooth, professional manufacturer of electric Baby Star Bada so many brands, all of the stroller industry has great confidence, and thus as a development themselves, expand their own power, I believe stroller industry is currently the most promising investment in sunrise industries, believes that the industry is very big market capacity.
Second, the production of high-quality, secure baby carrier enterprise products. Inconsistencies Baby product quality, so consumers can not trust, no trust in the stroller consumer business, want to develop is believed to be a very difficult task.
We are an example to electric carriage. According to Yuan Zhuo brand agency survey, 90% of the respondents made clear the time of purchase electric carriage, if the relevant reference standards and their willingness to give serious consideration to. Many consumers do not understand the electric carriage, the lack of electric carriage expertise on how to purchase electric carriage with great interest. Even understand, the information known to have very comprehensive, so consumers had no choice but to measure the electric baby carriage stroller brand to brand. This is quite upset for the simple reason that consumers no better choice but second best. This example, not a professional vacuum cleaner brand, can only choose a general sense, the big appliance brand, not a professional real estate brand, can only choose a well-known big brands.
Professional manufacturer of electric carriage Starbucks do better, and very pragmatic, its high quality, high-quality service has been recognized by consumers, for example, with 12 of its test procedures to protect the electric carriage of product quality, but also combinations of components from all manufacturers by the professional and manufacturing. Market is the best touchstone, only satisfaction with the product sales market in order to be accepted by the market.
Again and find a suitable way of sales, otherwise they will hinder the future development of baby carrier business. Baby enterprises generally believe that when engaged in selling, find the agent as the agent, to make up the sales, marketing, feel they are doing; more publicity to raise awareness point, it felt in shaping the brand, or even replaced by others that support child is doing the brand, is that only in shaping the brand. Some companies will even baby carrier that has the market today can wield, it means that tomorrow the market, but also Swordsman. This understanding is a baby carrier business is the development of deadly and must be reversed.
For example, the Star Bada momentum is strong, according to market trends and the actual situation, the needs of the consumers responsibility to create the distribution channels for consumers to buy the entire process of assuring product quality, attracting the attention of many dealers and consumers . Therefore, the carriage companies should be in the right sales strategy as a guide for all the work carried out to find a sharp break point of the market.
The market is constantly broken down, continue to differentiate products, the brand on the rise, as the baby carrier, who has studied Chinese Yuan Zhuo brand agency expert said: stroller industry should pay attention to differentiation and independence. In other words, a baby carrier brand is the market share, stable market position, the Executive acknowledged leaders in the market, they must find their own market segments of the road.
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