Suning released Golden Week "consumer protection plan"
Into the Olympic year, the new adjustment of the traditional holiday of "May 1" seven-day Golden Week reduced to three days, a further escalation in the consumption of a large environment, the emergence of a large number of consumers choose to give up trips and thus the trend of consumption , also make this year's "51" more boiling. For this situation will likely occur under the consumer shopping blowout, the service does not place the product as well as a good stocking charge less than second-class all the contradictions,
Suning
Electric Industry released the first "51" Golden Week the first "consumer protection plan," warning of the potential problems, businesses and consumers to send action initiatives, co-create Golden Week, a good and orderly shopping environment.
One conflict: Consumer blowout
Solution: promotion of elongation
Initiatives: the need for diverting business spending measures to ensure that consumers "51" smooth during the shopping
Suning Appliance management center in Tianjin Kai Yao, general manager, said in the interview, based on the traditional "May 1" in major shopping malls, three days before the blowout situation, this year's "51" will appear, and even more serious. He believes that because of the time coupled with shortening of the role of the traditional consumption habits, the majority of consumers give up the travel way and then turning to shopping through "51", only three days holiday this year "51" is more flow of visitors is bound to unprecedented major shopping centers can also be expected on May 1 -3 in the period from the scene appeared overwhelmed.
Face this upcoming period of high consumption, Yao Kai, said Su Ning had adopted the new "51" days of market research, for this year's "51" popular full-day ironclad pre-judgment, Suning will "51" theme promotion by the lengthening of only three days to the present 10 days. From the beginning the night of 25 to May 4, buy the wrong Specials and the night when the night market strategy, will fundamentally ease the "51" three days of the outbreak of human traffic.
In addition, Su Ning also encouraged consumers "51" for the period of
Home Appliances
, Try shopping at the nearest store Suning will not only enjoy the same benefits, better enjoy comfortable shopping experience.
Conflict 2: supply shortage
Solution: the volume of large equipment
Initiative: businesses need to have an adequate supply of goods to ensure that consumers "51" during the shopping needs of
Reporter has learned, in previous years "51" seven-day holiday, home appliance industry sales growth is a leader in the retail industry, accounting for ranking the top three of status consumption. According to Yao Kai, last year, "May 1" seven-day holiday, Suning overall sales increased by 90% increase over the same period, and this year only "51" is expected to break a three-day growth of 100% on the mark.
For such rapid sales growth forecast, supply is sufficient, timely keep pace with the huge market demand, a key element. Yao Kai for this point, expressed great sure. According to him, the traditional "51" Suning sales growth during the three days before the average ratio of about 60% / day of growth, after four days 30% / day of growth, this also determines the supply of more than three days before Suning consistent stocking after the four-day industry practice principles. However, this year's "51," seven days shorter, only three days of consumption time would aggravate the consumption of the original seven days in three days, therefore, only for the "51" on a three-day holiday stocking, Suning on has reached nearly three times higher than the traditional seven-day supply the amount for the "51" before and after 10 days of sales.
It is reported that, in order to meet this new "51" can not expect a strong consumer electronics market capacity, Suning early in the month prior to entering the "51" stocking period, and this cycle is also stocking a half months ahead of schedule following a period of time in previous years again in advance.
Conflict 3: Service is not in place
Solution: add staff in place
Initiatives: business services need to greatly increase staff
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